Here are the three main factors to consider in link building
Posted: Thu Jan 23, 2025 3:10 am
Given Google’s algorithm, link building remains a vital component of any off-page SEO strategy. But it’s important to understand how to best build links for your website and niche.
Earning backlinks from high authority websites helps position your site as an authority. These high authority links act as a “vote of confidence” from one site to another.
The first goal of link building should be to gain quality links from authoritative sites. You should always prioritize quality over quantity.
Part of your link-building strategy should include closing the botim data link gap between your site and your competitors. If they are earning backlinks from high authority sites that aren’t linking to you, you could be missing out on quality traffic.
Authority
We hope you’ve understood why link authority is so important. You can find the authority of any website using Semrush’s Authority Score metric . But what exactly is AS, and what does it measure?
Authority Score is our composite domain score that evaluates the overall quality of a website and tells you how much impact a backlink from a site can have. This score is based on the following data from Semrush:
The quantity and quality (authority) of the domain's backlinks.
Quantity of referring domains and quantity of referring IP addresses.
The "follow" and "nofollow" links.
Organic search traffic (from our Organic Positions report).
Earning backlinks from high authority websites helps position your site as an authority. These high authority links act as a “vote of confidence” from one site to another.
The first goal of link building should be to gain quality links from authoritative sites. You should always prioritize quality over quantity.
Part of your link-building strategy should include closing the botim data link gap between your site and your competitors. If they are earning backlinks from high authority sites that aren’t linking to you, you could be missing out on quality traffic.
Authority
We hope you’ve understood why link authority is so important. You can find the authority of any website using Semrush’s Authority Score metric . But what exactly is AS, and what does it measure?
Authority Score is our composite domain score that evaluates the overall quality of a website and tells you how much impact a backlink from a site can have. This score is based on the following data from Semrush:
The quantity and quality (authority) of the domain's backlinks.
Quantity of referring domains and quantity of referring IP addresses.
The "follow" and "nofollow" links.
Organic search traffic (from our Organic Positions report).