If people are asking you to publish articles on their site, that's an immediate red flag. Google is way too advanced to fall for these tactics these days, so it's best to steer clear of them.
If you spot a case study partnership opportunity, start by reaching out to the site owner directly and pitching your idea. Prospecting for guest posts isn’t always fruitful, but it can lead to increased traffic and backlinks when done right.
Link building from broken links
Even if you don't have time to create new content, link building from broken links allows you to capitalize on the content that's already on your site.
Link building from broken links
Look for broken external links on sites in your niche office data and offer them similar content from your site to replace it.
Start by going to Backlink Analysis and entering a competitor's domain.
Go to the Referenced Pages report and check the “Broken Pages” box on the left side.
Semrush Backlinks Analysis, Linked Pages, Broken Pages
This lets you know which pages on a site have broken backlinks pointing to them.
Then find similar pages on your site and contact the referring sites to replace their broken links by pointing to your content.
Find brand mentions without a link
Many companies get mentioned in the press from time to time, some of which are natural and others are the result of the efforts of your PR team.