How to manage external links

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Link building is a way of getting links that SEOs often use. Precisely for this reason, it is important that we take it into account in our SEO strategy.

Link building consists of linking your pages to other addresses or URLs. Both internally, that is, within your website to improve the permanence and connection with your audience; and externally, that is, to other pages, to transfer authority and refer quality content that improves the user experience.

However, links can also come naturally, due to the quality of the content itself.

Precisely for this reason, the SEO expert stresses how important it is to analyse and improve our links by detecting the reason that makes them interesting. And, to better explain this point, he gives the example of another client he works with.

EXAMPLE



The Tourism Portal of the Valencian Community is the next example. Through Google Analytics, Javier discovered that among the 10 sites that brought the most traffic to the portal, there were 3 surfing sites .

This was due to a specific section that the Portal had: the webcams , or live cameras. These real-time cameras, located on the main beaches of the Valencian Community, showed the state of the beach. And this was liked by surfers, who wanted to see the beach before going.

How to take advantage of an opportunity with external links
Javier wanted to boost traffic to the Valencian Community Portal by leaving the webcams that already existed and were attracting traffic. To do this, he contacted more surfing sites and told them that the Tourism Portal had this wonderful tool, ideal for surfers.

The goal was to attract the surfing audience by creating content for them, while also getting more external links. Clever, right?



2. Gem of power: from blog to a content guide as an SEO technique


Blogging remains a powerful tool for getting links and creating content that ranks. timeshare owners email database However, not everyone is so sure about this .

But how can we start working on a blog? Javier's answer was clear: by orienting the SEO strategy towards keywords related to your potential clients. Given that, a type of search that is on the rise is: “types of + product name”, or “brands of + product name” .

EXAMPLE



If a company sells bicycles, the search would be: types of bicycles, brands of electric bicycles, brands of mountain bikes... So it is interesting to create content related to them.

This type of content would rank well on the blog, because it would help the user to get informed and find out everything necessary from an expert before making the purchase.

But there are also other effective techniques when it comes to generating content to make your blog work meaningful.

Use the “best” and “comparisons”
The search for the word “comparative” has grown a lot in recent years, because today's users want to compare and investigate more .

In the example of the bike shop, a good blog post would be “bike brand comparison”, “electric bike type comparison”.

And, just like the “comparisons”, the “best” ones respond in a timeless way. It doesn’t matter if they are from 2016 or 2017; if they are good and current , they deserve to be visible.

Javier explained that Gillette, for example, had created a content guide on how to shave, types of shaves, types of beards, etc. And it was not just a blog, but a full-fledged reference manual for its users .

Open a dictionary
Javier explained that for a search such as “what is?”, “definition of…”, Google returned a highlighted result with the font larger than an image. This was because the content is informational.

For this very reason, I recommend creating a dictionary or glossary of terms related to the topic of your business. It will position you as an expert, you will provide useful information, and Google will value it positively.

If you want to take a look at another good example, the financial company Debitoor is another good example of traffic attraction , using a landing page for each term very intelligently and making good use of its dictionary, its blog and its tutorials section.



big data web analytics3. Reality Gem: Putting the Focus


Now that we have seen how to analyse our traffic and how link building can help us, the question is how to choose an SEO link building strategy and focus on it.

For this we must consider two different SEO strategies :

Go out and ask for links.
Generate quality content so that you get linked to naturally.






As with most things, this will depend on your budget. So, whether it's bigger or smaller, focus on what you choose. This way, you'll focus on just one action and won't be running around like a headless chicken .

Whether you choose one or the other option to focus on, think and work with common sense with your content .