Production concept of company marketing

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Production concept of company marketing

The main goal is to increase the production volumes of existing product items.

The production concept of marketing is based on the fact that demand exceeds supply. Optimization of production processes will increase output standards, reduce production costs, reduce colombia mobile phone numbers database the cost of goods for consumers and, accordingly, increase demand.

Thus, the marketing concept under consideration is aimed at improving production in order to increase the volume of manufactured products, increase sales and increase the profitability of the enterprise.

The priority areas for the company's management are ensuring maximum serial production and selling the product through all possible distribution channels.

Following the production concept of marketing is relevant in the following cases:

the majority of the target audience has significantly limited financial resources;

the demand for manufactured products exceeds supply, and some buyers purchase the product even if they are not very satisfied with its properties;

Under current production conditions, the cost of production is too high, and it is necessary to find a quick way to reduce it in order to take a place in the market.

This concept is relevant in conditions of shortage of goods, which is observed with limited production.

The key idea of ​​the concept:

Increasing production volumes of existing product names.

Tools:

Cost of production, productivity.

Main objective:

Optimization of production – growth of sales – increase in profits.