Customer Retention_Newsletter

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Newsletter
This is one of the most obvious ways to retain a customer. By communicating some changes that may be useful in the process of using your product, you will not only earn the person’s gratitude, but also increase their loyalty.


Some may find this method of retaining a client trivial. In a sense, it is. Triviality can be avoided if you use not only SMS, MMS and email marketing for sending information, but also chat bots in social networks and popular messengers (WhatsApp, Viber, Telegram).

Let's give an example. A shoe chain argentina mobile phone numbers database that launched a public page in Viber regularly sends out newsletters in this application, telling about new arrivals of goods. Users open these messages much more often than emails. And such a newsletter costs much less than sending a lot of SMS.

Freemium model
Skype, Kaspersky Lab and some other companies offer customers to first test their product for free and only then purchase a paid version.

Customer Retention_Trial Period

Another effective way to retain a customer is to hold a contest among social media subscribers or website visitors. The winner gets a prize - a free shortened version of the product or a subscription to the service.

Thanks to this company tactic, the client gets to know the product or service in advance and understands what to expect from it after the purchase. Moreover, during the time he uses the product, the person gets used to it and, having assessed all the benefits and convenience, decides to purchase a paid version.

Games
People like to take part in various contests and giveaways. And it doesn’t matter where exactly these events take place – in the real world or virtual. For many, the latter option is even more preferable. Companies take advantage of this human weakness and use these tools to retain customers.