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Explaining the importance of quantitative analysis in marketing

Posted: Thu Jan 23, 2025 3:54 am
by shaownhasan
It will be an important factor in deciding the next initiative. Clarifying the problem also makes it clearer what measures should be taken next. If the number of accesses or page views is low, you will need to think of ways to make your site more discoverable, such as increasing the amount of content or increasing advertising fees. Also, if the number of page views is sufficient but the conversion rate is low, you may need to reconsider the quality of your content or the flow of your site.


Quantitative analysis makes it possible to clarify issues canada telegram phone number list and consider solutions to address them, enabling more effective measures to be implemented. This is another reason why quantitative analysis and marketing are considered to be a good match. Less likely to have a misunderstanding within the team Quantitative analysis has the advantage that the analysis is based on "facts" in the form of numerical data, so there is little chance of different perceptions depending on the person looking at it.


If you try to find issues without numerical data from quantitative analysis, some people may argue that the number of page views should be improved, while others may argue that the content should be reviewed, and the team may end up with different directions to aim for. Quantitative analysis is an analytical method based on facts rather than intuition, and is highly persuasive and can be extremely effective in consolidating the opinions of many people. Qualitative analysis is also important in marketing We have explained the strengths of quantitative analysis in marketing, but we must not forget the importance of qualitative analysis.