The new B2B e-commerce market

[tongfkymm44]

First, let’s consider how the market itself has grown over the years. As of the 2020 surge, the B2B eCommerce market size was valued at $6.64 billion, and forecasts since then have predicted a compound annual growth rate (CAGR) of 18.7% from 2021 to 2028, eventually settling at $25.5 billion. Unfortunately, that growth rate makes this less about potential benefits and more about integrating out of necessity to retain customers.

One of the strongest changes to the B2B industry during Covid was the push towards self-service and away from human interaction. The full extent of Covid changes is shown in this McKinsey study on digital shifts in B2B sales models . We’ve seen a demonstrated staying power with digital purchasing, and it’s now outpacing both face-to-face interactions and phone calls by sales reps.

Integration of a digital self-service portal for buyers
If you suspect that your current sales model has been accelerated by one mail marketing to doctors email list of the growth pains mentioned above, synchronizing traditional operations with digital components can yield big results. Please note that we intentionally avoid using the phrase “digital transformation” when discussing our product. We understand the risks and challenges associated with restructuring a business as detailed as a distributor or manufacturer. Right now, investing in a complete digital shift is not realistic for most small and mid-sized B2B companies, leaving many in an awkward position to meet customer demands.

inSitu Sales' mission in e-commerce has always been to be a B2B portal that:

It has an affordable, low-cost entry point that reduces risk and resource investment.
Monthly subscriptions for just $129.99 and free assisted implementation in less than an hour guarantee the lowest price while ensuring businesses can begin improving ROI immediately.
Allows automation of manual processes to save time and handle larger orders.
Helps sales teams gather useful customer insights through sales analytics data.
Encourage sales reps to create custom list segmentation by product and price for personalized B2B catalog management.
We offer an unlimited number of products and price lists to personalize the customer's shopping experience. This means that representatives could theoretically (and if necessary) create a unique order catalog for each business that visits the site.
You can easily implement custom features on demand to maximize the unique value to your business.
Combining the newest features from the largest platforms is a priority and we release free updates frequently. Our team also maintains the flexibility to add new one-off custom features at the request of subscribers, for a small labor cost.
After subscribing to one of our licenses (either monthly or annually), we offer a free implementation to get you set up in under an hour to start customizing your personalized eCommerce platform. Rather than replacing or substituting critical sales rep roles, teams will simply offer more options to prospective business buyers, while guiding them through a smoother checkout process that maximizes the potential for upsells and new orders.