Combine quantitative and qualitative methods to perform high-quality analysis

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Increased satisfaction of existing customers White papers can be used effectively not only with leads but also with existing customers. For customers who are already using your company's products or services, white papers on business know-how that include information on how to use new functions and how to deal with newly discovered problems, or white papers on implementation cases that include new use cases, are effective. For example, if you have a customer management system developed in-house, you can distribute useful materials to customers who are currently using it.


If you hold a seminar on how to utilize the system, it would italy telegram phone number list be a good idea to publish the contents as a white paper. The materials will provide specific information on how to use the software in different situations, update information, new functions, and how to integrate the software with core systems. In addition, if you can provide examples of how you have actually achieved results using that method, your argument will be more persuasive and your customers will have a better understanding of your product or service.


It is also a good idea to document how to deal with common issues. The more information you provide, the better your customers will understand your product, and the more reassured they will be that you will be able to find a solution if they run into any problems. The result is a virtuous cycle of increased customer satisfaction. An increase in order rates is expected While using white papers to convey the information customers want, it is also recommended to share real-world circumstances and trends in the product or service industry.