Geeksend Email Marketing: Tips to Improve Email Marketing Deliverability

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Email marketing is an effective marketing tool, but if the email cannot be successfully delivered to the user's inbox, then no matter how good the content and strategy are, it will not achieve the expected results. This article will explore several key aspects of how to improve the delivery rate of email marketing by configuring email content.



1. Check for spam words
Spam filters scan email content for specific words to determine if the email is spam. Here are some common spam words:


Make a lot of money for free
Buy now
Get rich quickly
100% free
To improve the delivery rate of your email, try to avoid using these afghanistan telegram database words in the subject and body of your email. You can use online tools or software to check the content of your email to make sure that you do not use words that will trigger spam filters.



2. Add Personalization
Personalization is an effective strategy to increase email open rates and engagement, while also improving delivery rates. Here are some ways to personalize:

Use the recipient’s name
to provide personalized recommendations or content
Tailor email content based on user behavior and preferences
Personalized emails not only increase user engagement but also reduce the risk of being marked as spam.



3. If you don’t need to track links and open
If your marketing strategy does not require tracking links and email opens, you can choose not to add these tracking features. Many spam filters check if the email contains tracking links and may mark the email as spam if it does.

Keeping your emails simple and not adding tracking features can increase your chances of getting delivered.