Mark Sherrington's 5W Methodology
Posted: Thu Jan 23, 2025 4:11 am
To conduct a high-quality analysis of the target audience and obtain reliable results, it is necessary to segment it using 5 basic questions (Sherrington's 5W):
What? - product type;
Who? – type of buyer;
Why? – why should the customer make bolivia mobile phone numbers database a purchase;
When? – what time do consumers want to shop;
Where? – the place where the purchase was made.
Mark Sherrington's 5W Methodology
Based on the results of such analysis, you will finally identify segments of your target audience, create an effective advertising campaign and present your services or products taking into account the preferences, needs and lifestyle of potential clients.
Portrait of the target audience
A portrait of a target audience is an exact description of its bright representative. In other words, it is a fictitious person with a name, age, hobby, lifestyle and other characteristics that marketers endow it with. Often, a photo is even selected for this imaginary person. Of course, marketers take all these properties from the target audience to which it belongs, performing an analysis. A portrait of a target audience is made according to the following scheme:
First, social characteristics are identified – gender, age, marital status, income level and profession.
Next, they provide information about how the user spends their time (on what forums, thematic sites, online stores, and social resources the user spends their time).
Then determine what problems and needs your product is designed to solve.
What will your potential client feel when they buy your product or service? Will the consumer become more beautiful, healthier, be able to relax better, and spend their leisure time more usefully?
For what reason should a person choose your product over a competitor's product?
Analyzing the target audience and creating a portrait based on its results will allow you to establish closer interaction with the consumer. The portrait of the target audience is formed to give the received information a face and endow it with character, because relying on bare statistical facts is not the best solution.
No matter what stage of development your online store is at, analyzing the target audience should be a top priority. If the portrait of the target audience is vague or inaccurate, you simply will not understand who and how to sell the product or service.
What? - product type;
Who? – type of buyer;
Why? – why should the customer make bolivia mobile phone numbers database a purchase;
When? – what time do consumers want to shop;
Where? – the place where the purchase was made.
Mark Sherrington's 5W Methodology
Based on the results of such analysis, you will finally identify segments of your target audience, create an effective advertising campaign and present your services or products taking into account the preferences, needs and lifestyle of potential clients.
Portrait of the target audience
A portrait of a target audience is an exact description of its bright representative. In other words, it is a fictitious person with a name, age, hobby, lifestyle and other characteristics that marketers endow it with. Often, a photo is even selected for this imaginary person. Of course, marketers take all these properties from the target audience to which it belongs, performing an analysis. A portrait of a target audience is made according to the following scheme:
First, social characteristics are identified – gender, age, marital status, income level and profession.
Next, they provide information about how the user spends their time (on what forums, thematic sites, online stores, and social resources the user spends their time).
Then determine what problems and needs your product is designed to solve.
What will your potential client feel when they buy your product or service? Will the consumer become more beautiful, healthier, be able to relax better, and spend their leisure time more usefully?
For what reason should a person choose your product over a competitor's product?
Analyzing the target audience and creating a portrait based on its results will allow you to establish closer interaction with the consumer. The portrait of the target audience is formed to give the received information a face and endow it with character, because relying on bare statistical facts is not the best solution.
No matter what stage of development your online store is at, analyzing the target audience should be a top priority. If the portrait of the target audience is vague or inaccurate, you simply will not understand who and how to sell the product or service.