Differences between a UX Writer and a Copywriter

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A copywriter creates persuasive texts to achieve a business objective. For example: “Latest technology offers!” On the other hand, the UX Writer guides the user towards these offers using, among other options, a button that says: “See offers.”

Both roles must take into account the brand's voice and tone guidelines and the company's goals. But the main difference is that the copywriter tries to attract and sell, while the UX Writer tries to retain the user on the site and guide them to achieve their goals.

The UX Writer is challenged to not use too much specific terminology and to implement the words that users usually use. This is something we often see with Error 404: people are not interested in knowing the terminology, but rather what happened and how to resolve it.

This is where the UX Writer puts his or her ingenuity to use to put what poland whatsapp resource happened into everyday words. In addition, he or she provides suggestions to the user to continue browsing, and prevent them from becoming confused and leaving the site.

One of the best-known examples is that of the FOX television network, which uses humor with the character of Homer Simpson. It informs the user what the 404 error means: "the page is not found on the server" and offers them options to continue on the website.

Here the UX Writer is not selling anything; he simply helps the user and guides him.

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While the UX Writer works with the design team, the copywriter works with the marketing and advertising team. While they are different roles, one does not work without the other.

If we only use UX Writing with a small button that says “See offers”, the conversion rate will surely not be good, since users will not feel very attracted to continue on the page. And if we only use copywriting with a title like “Latest offers!”, but without a guide to show them where those offers are, the conversion rate will not be good either because users will abandon the site.



The copywriter tries to attract and sell, while the UX Writer tries to retain the user and guide them to achieve their objectives.

Business vs Consumers
Copywriting helps meet business objectives while the purpose of UX Writing is for the client to meet their objectives.

In both cases, the business benefits: by providing a better experience to users, there is a chance that they will return and choose the brand over others.