Social media plan example for a company

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Want to see what a social media plan looks like in practice? Let’s say you own a sustainable clothing store. Your audience is young women ( millennials and centennials ), eco-conscious, active on Instagram and TikTok. Here’s what your plan could look like:

Goals
Increase online sales from social networks by 20% in the next quarter.
Reach 10,000 followers on Instagram and 5,000 on TikTok in the next 6 months.
Improve engagement rate to 5% on Instagram and 10% on TikTok by the end of the year.
Analysis of the current situation
You have 2,000 followers on Instagram , with an average engagement rate of 2%.
You have just created your TikTok account , even without any followers or content.
Your online sales from social networks represent 10% of the total.
Your direct competition has between 8,000 and 15,000 followers on Instagram, senior homes email list with an engagement rate of 3-4%. On TikTok, they have between 1,000 and 3,000 followers.
Content strategy
Educational : posts about sustainable fashion, garment care and the impact of the textile industry.
Inspirational : photos of outfits with your products in natural and urban environments.
Transparency : Stories and TikToks showing the ethical and sustainable manufacturing process.
Tutorials : reels and TikToks with style tips, combinations, trends, etc.
Entertainment : TikToks with challenges, humor and storytelling related to your brand.
Collaborative : Co-create content with like-minded influencers and real customers on both platforms.
Distribution tactics
Instagram Feed : 1 post per day, alternating between educational, inspirational and collaborative content.
Instagram Stories : 3-5 stories daily, showing the behind the scenes of the brand and generating interaction.
Instagram Reels : 2 reels per week, with style tutorials or viral challenges.
Instagram Lives : 1 live per month with a guest expert.
TikTok : 3 TikToks per week, combining educational, entertaining and collaborative content. Participate in at least 1 weekly trend or challenge.
Growth strategy
Create a community of brand ambassadors with loyal customers and niche micro-influencers on both networks.
Launch content generation contests and giveaways with eco-friendly partners, tailored to each platform.
Use strategic hashtags and actively participate in relevant trends, especially on TikTok.
Invest in targeted advertising on Instagram and TikTok, as well as retargeting on Facebook.
Collaborate with some of Spain's leading sustainable fashion influencers to quickly expand your reach and credibility.
Measuring results
Instagram and TikTok follower growth rate
Reach and impressions of posts on both networks
Engagement rate (likes, comments, shares, saves) on each platform
Link clicks and referral traffic from Instagram and TikTok
Conversion rate and sales attributed to each social network
ROI of influencer collaborations and ads on Instagram and TikTok
This example demonstrates how to adapt your strategy to the particularities of each social network. While Instagram allows for a mix of aspirational and educational content, TikTok requires a more entertainment-focused approach and trend engagement.

Want more examples like this? Check out our resources section for social media plan templates!

Ultimately, creating a social media plan for businesses requires a strategic, creative approach tailored to each platform. Defining clear objectives, knowing your audience, generating valuable content and measuring results are key steps in the process. If you need expert help to boost your online presence, don't hesitate to contact us. Together we will take your social media to the top!