How to build a social media community around your brand?
Posted: Thu Jan 23, 2025 4:37 am
Building a community on social media! The success of a social media marketing strategy for your company is not achieved just by being present and relatively active on some platforms, but by creating an online community around your Brand.
«The main objective of our presence on social media should be to work on building a strong and trusting relationship with our audience, public or followers»
In a previous article we talked about the problem that some uae phone number list or extortionate comments or reviews on the Internet can cause to our hotel brand.
How to create a social media community around your company?
1. Listen to your target audience
Just like you would in a conversation in the offline world, listening to what your online followers are saying is an important factor in improving two-way communication:
(Sender ↔ Receiver/Company ↔ Public)
Find out what your target audience is talking about by listening to their conversations. Then, when creating content, you will know what will be of most interest to the users of the social networks you want to attract.
For example: select a group X of users from each social network that fit the profile of your potential client and monitor what they are saying, their tastes and the type of message they exchange with their followers.
Another way is to select some keywords relevant to your brand and listen to the conversations that use those words or phrases.
All this will give you an idea of the behavior of your target audience and help you when developing a content strategy for them.
2. Create a content strategy
You already know the general outline of what your community likes and wants to hear , so now, with that in mind, create a content strategy that your audience will want to read and share.
Don’t fall into constant self-promotion. Again, like in an offline conversation, it’s never a good idea for one person to spend all their time telling others how great they are.
Develop several pieces of content that relate to your business and then add a promotional update . A good average might be: 3 to 1 (with the “1” being our self-promotional post).
For example: a hotel might post information about local events or travel tips and a restaurant might post recipes or food-related tips.
3. Find and participate in conversations
You're already producing quality content and your social media community is enjoying and sharing it, so now is the time to engage and participate in the conversation .
Your followers will interact with your content by retweeting, liking, +1, sharing, commenting, etc. Responding and/or thanking them for these actions will encourage conversations with your followers and improve their engagement by asking them questions (calling to action).
«The main objective of our presence on social media should be to work on building a strong and trusting relationship with our audience, public or followers»
In a previous article we talked about the problem that some uae phone number list or extortionate comments or reviews on the Internet can cause to our hotel brand.
How to create a social media community around your company?
1. Listen to your target audience
Just like you would in a conversation in the offline world, listening to what your online followers are saying is an important factor in improving two-way communication:
(Sender ↔ Receiver/Company ↔ Public)
Find out what your target audience is talking about by listening to their conversations. Then, when creating content, you will know what will be of most interest to the users of the social networks you want to attract.
For example: select a group X of users from each social network that fit the profile of your potential client and monitor what they are saying, their tastes and the type of message they exchange with their followers.
Another way is to select some keywords relevant to your brand and listen to the conversations that use those words or phrases.
All this will give you an idea of the behavior of your target audience and help you when developing a content strategy for them.
2. Create a content strategy
You already know the general outline of what your community likes and wants to hear , so now, with that in mind, create a content strategy that your audience will want to read and share.
Don’t fall into constant self-promotion. Again, like in an offline conversation, it’s never a good idea for one person to spend all their time telling others how great they are.
Develop several pieces of content that relate to your business and then add a promotional update . A good average might be: 3 to 1 (with the “1” being our self-promotional post).
For example: a hotel might post information about local events or travel tips and a restaurant might post recipes or food-related tips.
3. Find and participate in conversations
You're already producing quality content and your social media community is enjoying and sharing it, so now is the time to engage and participate in the conversation .
Your followers will interact with your content by retweeting, liking, +1, sharing, commenting, etc. Responding and/or thanking them for these actions will encourage conversations with your followers and improve their engagement by asking them questions (calling to action).