Search Engine Optimization and Promotion (SEO)
Posted: Thu Jan 23, 2025 4:39 am
This is a set of measures aimed at promoting a resource in search engines for specific queries. First of all, this is website optimization - changing the structure, HTML code, navigation, content, which will allow the resource to become more convenient, carry more information for potential clients, and be well indexed by search engines.
SEO promotion
Source: ya.ru
The promotion itself consists of increasing georgia mobile phone numbers database the external link mass, constant analysis, revision of key queries, with the help of which optimization is carried out. Thus, SEO is financially low-cost, provides a long-term, stable positive result, although it requires serious time resources and efforts.
Display advertising
An example of media advertising on the website of our client, the magazine "General Director"
Can be displayed on any platforms, looks like banners, teasers, informers, etc. The main goal is primary information about an existing product, creating a favorable image of a product or company. Clickable banners are able to lure potential customers to your resource, a page containing a certain product, which further stimulates the purchase.
The best results will be achieved by launching a "media campaign" during periods of peak demand or during discounts and promotions. However, this type of online promotion is quite expensive.
Contextual advertising
A special type of ads that appear near or above the search results if the corresponding keyword was entered. All impressions are configured according to a number of characteristics: keywords, region, time, days of the week. This type of advertising is a win-win option when you need to attract the attention of a specific group of potential customers for a specified period.
Contextual advertising for the site
Source: ya.ru
Compared to SEO, contextual advertising starts very quickly, is easy to control, but stops working immediately after switching off. It is best to try to evenly distribute the available funds between this option and search engine promotion.
SEO promotion
Source: ya.ru
The promotion itself consists of increasing georgia mobile phone numbers database the external link mass, constant analysis, revision of key queries, with the help of which optimization is carried out. Thus, SEO is financially low-cost, provides a long-term, stable positive result, although it requires serious time resources and efforts.
Display advertising
An example of media advertising on the website of our client, the magazine "General Director"
Can be displayed on any platforms, looks like banners, teasers, informers, etc. The main goal is primary information about an existing product, creating a favorable image of a product or company. Clickable banners are able to lure potential customers to your resource, a page containing a certain product, which further stimulates the purchase.
The best results will be achieved by launching a "media campaign" during periods of peak demand or during discounts and promotions. However, this type of online promotion is quite expensive.
Contextual advertising
A special type of ads that appear near or above the search results if the corresponding keyword was entered. All impressions are configured according to a number of characteristics: keywords, region, time, days of the week. This type of advertising is a win-win option when you need to attract the attention of a specific group of potential customers for a specified period.
Contextual advertising for the site
Source: ya.ru
Compared to SEO, contextual advertising starts very quickly, is easy to control, but stops working immediately after switching off. It is best to try to evenly distribute the available funds between this option and search engine promotion.