Situation analysis: where to start?

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Before you build a marketing plan, it’s important to understand where you’re starting from. This step helps you identify your strengths, competitive advantages, and areas for improvement.
Important indicators and data
1. Determining the current market position
Make a brief SWOT analysis:
Strengths: The unique benefits of your product.
Weaknesses: what might hinder success.
Opportunities: market trends that can be exploited.
Threats: external factors that hinder growth (competition, economy).
2. Study of the target audience
Developing an effective marketing plan is impossible iceland whatsapp number data without a clear understanding of who your customer is. Answer the questions:
Who buys your product or service?
What problems do they want to solve?
Where do they look for information?
What influences their purchasing decisions?
For analysis use the data:
From CRM (average check, repeat sales).
From surveys and interviews.
From Google Analytics (website behavior, demographics).
3. Competitive analysis
Research your competitors:
What promotion channels do they use?
What unique value propositions (UVPs) do they have?