Effective collaboration strategy
Posted: Thu Jan 23, 2025 4:45 am
For influencer marketing to bring results, it is important to:
Choose to work with multiple bloggers at once. Instead of working with one large influencer, it’s better to engage micro- and medium-sized bloggers in a “fan advertising” format. This creates a wider reach and increases the number of brand mentions online.
Systematic approach: Gradually increase the number of bloggers you collaborate with. For example, start with a few and then add more the following month.
Using local bloggers. Even influencers with a small but active audience can be very thailand email list effective for local businesses.
Checking bloggers before cooperation
Before starting cooperation, be sure to check:
Alignment with your brand values. If your brand is associated with family or charitable values, choose bloggers who do not contradict these principles.
Audience and statistics. Use third-party services to check activity, avoid fake audiences, and analyze engagement levels.
Content and style of advertising. Pay attention to how the blogger practices advertising integrations. It is important that their reviews are meaningful and relevant to your product.
Choose to work with multiple bloggers at once. Instead of working with one large influencer, it’s better to engage micro- and medium-sized bloggers in a “fan advertising” format. This creates a wider reach and increases the number of brand mentions online.
Systematic approach: Gradually increase the number of bloggers you collaborate with. For example, start with a few and then add more the following month.
Using local bloggers. Even influencers with a small but active audience can be very thailand email list effective for local businesses.
Checking bloggers before cooperation
Before starting cooperation, be sure to check:
Alignment with your brand values. If your brand is associated with family or charitable values, choose bloggers who do not contradict these principles.
Audience and statistics. Use third-party services to check activity, avoid fake audiences, and analyze engagement levels.
Content and style of advertising. Pay attention to how the blogger practices advertising integrations. It is important that their reviews are meaningful and relevant to your product.