Digital kit for E-commerce: what is it and how to get it?

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In an increasingly digital era that was significantly accelerated during the pandemic, companies, regardless of their size, have had to adapt to digitalisation. A key aspect of this change is e-commerce, which allows companies to offer their products to customers anywhere. The Digital Kit becomes a very useful tool, offering grants of up to 2000 euros to develop an online store for your business.

This programme, an initiative of the Government of Spain, aims to subsidise the implementation of digital solutions to facilitate the adaptation of businesses to the digital environment. It is part of the Recovery, Transformation and Resilience Plan, and is part of the Spain Digital agenda and the SME Digitalisation Plan 2021-2025, representing an opportunity to advance in digital maturity and has a total budget of 3,067 million euros.

As an affiliated digitalizing agent, Prismalia is going to give you all the medical practice email database information about the Digital Kit for E-commerce and the steps to process it. In addition, we will highlight the benefits of having electronic commerce for your business. If you are interested in boosting your company in the digital field, keep reading!

Can we help you?
Digital Kit Grants for E-commerce
The Digital Kit offers grants to small businesses, micro-enterprises and self-employed workers so they can digitalize their businesses. The program has up to 12 digital solutions to implement, including the creation of an E-commerce.

According to the regulatory bases, the companies that benefit from this category will have up to 2000 euros of aid for the creation of a professional and secure online store that will be created by a digital agent.

What is E-commerce?
An E-commerce, or electronic commerce, is a platform or website that allows the purchase and sale of your products or services through the Internet. This modality has been gaining ground in recent years and most consumers have experience in online shopping. Thanks to the creation of online stores, thousands of users who are not close to your business will be able to obtain your products in a simple, fast and safe way.

Keys to creating an E-commerce
If you have a business, we are sure that you have wondered how to set up an online store . At Prismalia, we want to give you some key aspects to ensure the success of an online store. To do this, it is very important to pay attention to several key aspects that not only attract customers, but also offer them a safe and pleasant shopping experience. Here are some of them:

Attractive and Functional Web Design
Your digital store must have an attractive and professional design that generates trust in your customers, shows your brand image and attracts them from the start. In addition, it must be functional, intuitive and adaptable to different devices (responsive).

Using a reliable structure
Choosing the right platform is crucial. It should be scalable, secure, and compatible with different payment gateways. For example, we highlight WordPress along with WooCommerce for their versatility and reliability.

SEO Optimization
It's not enough to just have an online store. To be found by customers, your store needs to be optimized for search engines, including the use of relevant keywords, effective meta descriptions, and a well-designed structure.

Catalogue with detailed products
Your catalog should be constantly updated, with details and quality images so that your customers can see your products as if they were in your store. Make sure to regularly update the inventory to reflect current availability.

Secure payment systems
Offering different payment options and secure gateways is crucial. Including payments through platforms such as PayPal will offer your e-commerce an extra boost of trust towards your customers. Make sure you comply with security and data protection regulations.

Sales, shipping and return policies
Establish clear policies that are visible to all visitors to your e-commerce site. In addition to being an action to comply with the law, it will increase the trust of your customers, decreasing shopping cart abandonment rates.

Customer Service
Fast and efficient customer service can significantly improve the shopping experience. Offer as many communication channels as you can, this will increase your chances of selling.

These are just some of the key elements that you should have in your online store. Thanks to the Digital Kit, you have a great opportunity if you want a team of E-commerce professionals to do all the work in compliance with all the necessary guidelines. At Prismalia, we are an authorized digitalizing agent and we can manage everything so that your business's e-commerce works optimally and safely.