There are countless factors that influence our conversion actions on websites or shopping in stores. Maybe we woke up in a good mood, or maybe the weather influenced our decision to buy. But there is something that influences any person regardless of other factors. This is color. The color scheme is important when creating a logo , in developing a company's corporate style , and, of course, in web design.
Marketers now have many methods in their arsenal that help attract visitors to the target action. The impact of color is one of the most “ancient” and simple ways to influence buyers. Judge for yourself: you do not need to resort to any additional actions, services, programs, etc. to make your site in a certain color scheme. You only need to know how color affects people and be able to control this color. Having these skills, you will become a powerful master of the subconscious of other people!
They say that the first impression can never be erased. That's why it's the first, to be the brightest and most memorable. When visiting a website, the first thing visitors pay attention to is the colors. It should be taken into account that a certain shade is responsible for certain emotions. For example, if you need a person to make a decision faster, to awaken activity and energy in free philippine number for whatsapp him, choose active bright colors.
If you want the visitor to feel trust in your company, it is better to make the site in calmer shades, for example, green or blue.
How to increase conversion in 2022
Knowing the basic nuances of "color psychology", you can increase conversion several times. And ignorance of basic color solutions can lead to you being left without clients. Yes, the power of color should not be underestimated. Here are some data that speak about the power of color solutions on the subconscious.
1) People base their judgments about a product between 62% and 90% on color.
2) When buying a product, 84% of people rely on color.
3) Two thirds of people will not buy the necessary household appliances if they are not satisfied with the shade.