PSYCHOLOGY OF CONSUMER
Posted: Thu Jan 23, 2025 4:56 am
In the fascinating world of the human mind, a lot happens when a person feels the impulse to buy something. It is a sequence of moments that begins with perception and culminates in learning: 8 moments that you can use in your marketing strategies.
Theories of human behavior
In behavioral psychology , one of the many perspectives on understanding human behavior is studied, and it is said that we can only generate changes in people by knowing their individual reality.
Some theories say that the brain is a system made up of different processes and works as a whole, that to understand its parts we have to understand the whole and that these parts need to work together, to australia phone number list an intention to buy or an approach to a brand.
Burrhus Frederick Skinner (1904-1990), one of the main exponents of classical psychology and behavioral psychology used to say that people spoke of the mind without hesitation, but that they did not know how to define it. Skinner in his research focused on answering the following: is the mind the brain? And if the brain is the mind, how do we locate the place in the brain where we find the mechanism of paying attention or emotions?
The question persists, it is an unsolved mystery: what is the mind? How is it defined and how can it be understood?
Theoretical advances explain some of the mechanisms that generate consumer behavior, understanding consumption as the act of buying something, consuming content such as a video, or sharing an idea or a status on social networks, among others. Cognitive theory
is the most advanced in explaining some phenomena of human behavior, and it is the one that thinks of the brain as if it were a computer, which after receiving an input such as "an ad on a page", performs a processing and emits a response, which can be: ignore the ad, close it, do not show the ad again or enter the ad. In this super-informed society, human beings are the same as a computer, we receive more stimuli than we can process. We have a limited cognitive capacity, which does not allow us to attend to all the messages and stimuli we receive at the same time: commercials, the song playing, noise, light, etc.
8 moments in the psychological process of consumption
Let's imagine a person who receives a stimulus and begins the psychological process that leads to a purchase, going through 8 stages: perception, attention, emotion, memory, thought, motivation, choice-decision and learning.
Theories of human behavior
In behavioral psychology , one of the many perspectives on understanding human behavior is studied, and it is said that we can only generate changes in people by knowing their individual reality.
Some theories say that the brain is a system made up of different processes and works as a whole, that to understand its parts we have to understand the whole and that these parts need to work together, to australia phone number list an intention to buy or an approach to a brand.
Burrhus Frederick Skinner (1904-1990), one of the main exponents of classical psychology and behavioral psychology used to say that people spoke of the mind without hesitation, but that they did not know how to define it. Skinner in his research focused on answering the following: is the mind the brain? And if the brain is the mind, how do we locate the place in the brain where we find the mechanism of paying attention or emotions?
The question persists, it is an unsolved mystery: what is the mind? How is it defined and how can it be understood?
Theoretical advances explain some of the mechanisms that generate consumer behavior, understanding consumption as the act of buying something, consuming content such as a video, or sharing an idea or a status on social networks, among others. Cognitive theory
is the most advanced in explaining some phenomena of human behavior, and it is the one that thinks of the brain as if it were a computer, which after receiving an input such as "an ad on a page", performs a processing and emits a response, which can be: ignore the ad, close it, do not show the ad again or enter the ad. In this super-informed society, human beings are the same as a computer, we receive more stimuli than we can process. We have a limited cognitive capacity, which does not allow us to attend to all the messages and stimuli we receive at the same time: commercials, the song playing, noise, light, etc.
8 moments in the psychological process of consumption
Let's imagine a person who receives a stimulus and begins the psychological process that leads to a purchase, going through 8 stages: perception, attention, emotion, memory, thought, motivation, choice-decision and learning.