What books about consumer loyalty do we recommend reading?

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Footwear and clothing production. The modern economy is dominated by a tendency to frequently change purchased items. Against this background, it is simply unprofitable for manufacturers to invest in improving the quality of goods, to produce footwear and clothing "for centuries".

The market of technology and electronics. There is another "disease" here: manufacturers do not improve the quality of the product, but only its design. Competent PR campaigns present new products in a bright light, and loyal customers "buy in" on the same product in new packaging.

Product repair services. This sector is a germany mobile phone numbers database link between different segments of production, although today it is often more profitable and expedient to buy a new product than to repair a broken thing. For example: the price of some spare parts for mobile phones can reach 80-90% of the cost of a new phone.

The current state of affairs on the market is as follows: the more “promoted” the brand is and the higher the number of loyal customers, the more the company can feel its advantage over customers and abuse their loyalty.

This position is doomed to failure: over time, customer loyalty will fade away, because people, like you, are interested in their own benefit, convenience, and comfort. Abuse of consumer loyalty in the long term will definitely lead to a loss of customer trust and their outflow to competing organizations.

We sincerely wish your business success. And it, as we have seen, depends on the number of loyal customers. Any competent manager reads books on business issues that interest him. Consumer loyalty is one of the topics in which it is necessary to broaden your horizons. Therefore, we have made a selection of books for you on how to raise the level of customer loyalty.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

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Technical condition of the site.
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Some of the works below are quite well known in narrow business circles, others were written quite recently. Their authors are very different people from all sorts of countries, but they all know a lot about ways to increase consumer loyalty and are willing to share their experience with you. We are also familiar with these books, so we took the liberty of commenting on them a little.

K. Sewell "Customers for Life"
Many consider this work to be the standard of a business book. The author, one of the leading American car dealers, emphasizes establishing emotionally close relationships with clients. Then you will be able to retain your consumers. He shares the system for increasing the level of loyalty and retaining clients that works in his business, which means it has proven itself to be effective.