What types of ads are there on LinkedIn?
Posted: Thu Jan 23, 2025 5:10 am
If you need to know how much it costs to place an ad on LinkedIn, you first need to know that this professional platform allows you to connect with millions of people interested in your business, your product or your service. And to reach them, you have several advertising options, each with its pros and cons. We will tell you all about them:
Text Ads
These are the simplest and cheapest , but also the most boring. They consist of a title, a description and an optional image, which appear in a corner of the page, where no one looks at them. They are paid per click (CPC) or per impression (CPM).
Sponsored Ads
These are posts that appear in users' news feeds and can include text, images, network marketing contact database videos, or a form to capture data . They offer the possibility of segmenting by criteria such as location, industry, position, experience, skills, or interests. Like text ads, they are paid per click (CPC) or per impression (CPM).
Dynamic Ads
These are personalized ads that adapt to the user's profile . They offer the possibility of showing their photo, name, position or company. They serve the purpose of generating interaction, increasing the number of followers or promoting content. They are paid per impression (CPM).
Display Ads
These are graphic ads that appear at the top or side of the LinkedIn page and can have different sizes and formats. They are used to generate brand recognition or direct traffic to an external website . Payment is made on a per-impression basis (CPM).
Video Ads
They are automatically played in users' news feeds and can last up to 30 seconds. They are used to tell a story, showcase a product or service, or generate emotions. They are charged per view (CPV).
InMail Ads
These are personalized messages sent to users' inboxes . They can include text, an image, a video, or a call-to-action button. The purpose of these ads is to generate leads, promote events, offer discounts, or invite people to a free trial. They are paid per delivery (CPS).
Text Ads
These are the simplest and cheapest , but also the most boring. They consist of a title, a description and an optional image, which appear in a corner of the page, where no one looks at them. They are paid per click (CPC) or per impression (CPM).
Sponsored Ads
These are posts that appear in users' news feeds and can include text, images, network marketing contact database videos, or a form to capture data . They offer the possibility of segmenting by criteria such as location, industry, position, experience, skills, or interests. Like text ads, they are paid per click (CPC) or per impression (CPM).
Dynamic Ads
These are personalized ads that adapt to the user's profile . They offer the possibility of showing their photo, name, position or company. They serve the purpose of generating interaction, increasing the number of followers or promoting content. They are paid per impression (CPM).
Display Ads
These are graphic ads that appear at the top or side of the LinkedIn page and can have different sizes and formats. They are used to generate brand recognition or direct traffic to an external website . Payment is made on a per-impression basis (CPM).
Video Ads
They are automatically played in users' news feeds and can last up to 30 seconds. They are used to tell a story, showcase a product or service, or generate emotions. They are charged per view (CPV).
InMail Ads
These are personalized messages sent to users' inboxes . They can include text, an image, a video, or a call-to-action button. The purpose of these ads is to generate leads, promote events, offer discounts, or invite people to a free trial. They are paid per delivery (CPS).