Features of indirect marketing

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The indirect form of promotion involves working with mass consumer coverage , in which various channels of information transmission are used simultaneously.

Communications are not designed to establish a dialogue with any individual.

Advertising activities are open and accessible to everyone, including competitors.

The effectiveness of a campaign is directly denmark mobile phone numbers database proportional to the amount of money invested in it.

You may not see results immediately , but after an indefinite amount of time.

Decision making is based on the analysis of selective information , for example, only positive results or monitoring of communication channels with clients.

The results are examined on one or more sample segments.

The determination of the conversion of events is calculated on artificially approximate data , for example, by the degree of desire to buy a product or by the recognition of advertising for this product.

What is the purpose of direct marketing
Objective #1. Selecting specific people from a large target audience (TA). To solve this problem, you can use coupons, applications to any printed publications, allowing you to select from the mass of readers exactly those who are really interested in your company's products. For the same purpose, it is worthwhile to indicate different phone numbers in TV and radio advertising, use online appeal services, etc.

Goal #2. Converting interested potential buyers into clients. You can add all people who have shown interest in the advertising campaign to your contact database. Then, present the offer to this target group, for example, through a new sales message. Advertising and direct marketing will be much more effective than submitting a simple ad.

Goal #3. Increase in new target audience. A company can get new clients using methods that do not involve preliminary selection of interested people. It often happens that a direct message results in an unpredictable reaction. This can be information about promotions and sales, or if the offer advertises exclusive and expensive products for an audience with high purchasing power.

Goal #4. Retaining the target audience and further developing relationships with them. Maintaining established relationships with customers is always more cost-effective than buying new ones. There are various methods of retaining those who are already a company's client: from congratulating on holidays to informing about new products.