How to write your texts with the caveman test?
Posted: Thu Jan 23, 2025 5:15 am
Avoid generalities
A message like this: “Enjoy your journey to feeling good inside and out” is not memorable, it does not define anything. Although it has some creativity, it is a text that can be used by a doctor, a church or even a fruit stand.
But, if you read one like this: “Noblecan, dog training in Madrid”, you can identify what the page is about, what they offer and even if it works for you according to your geographic location.
2. Accentuate the benefits
Make sure you show what you have for them and the benefits your client will get, for example: Puppy training, silky and manageable hair, high quality fabrics…
3. Guide them to action (CTA)
Warning! If you don't tell people how or where to buy your products, you will lose sales.
This is a very common mistake made by business owners; they design a very powerful and chief of vp and training email lists spectacular message, but they do not tell customers how to acquire what they were offered.
Other cases of good messages
Below, I share with you more examples of web pages with well-structured messages.
Your Sealed Roof: The message is clear, they offer roof sealing in Puerto Rico with high quality materials.
your roof sealed
Dr. Norberto Báez: The text explains who he is, what he does and how he helps his patients.
Dr. Norberto Baez
Extra tips to pass the Caveman Test
Write a compelling message. If customers believe in what you do, you will have more chances of selling to them. You can do this by sharing the experience of those who have bought from you.
Add a buy or action button, this gives your prospects the impetus to buy.
More verbs, fewer adjectives, a verb can help you affirm the point of need in your users, arouse their curiosity or denote your benefits more.
A message like this: “Enjoy your journey to feeling good inside and out” is not memorable, it does not define anything. Although it has some creativity, it is a text that can be used by a doctor, a church or even a fruit stand.
But, if you read one like this: “Noblecan, dog training in Madrid”, you can identify what the page is about, what they offer and even if it works for you according to your geographic location.
2. Accentuate the benefits
Make sure you show what you have for them and the benefits your client will get, for example: Puppy training, silky and manageable hair, high quality fabrics…
3. Guide them to action (CTA)
Warning! If you don't tell people how or where to buy your products, you will lose sales.
This is a very common mistake made by business owners; they design a very powerful and chief of vp and training email lists spectacular message, but they do not tell customers how to acquire what they were offered.
Other cases of good messages
Below, I share with you more examples of web pages with well-structured messages.
Your Sealed Roof: The message is clear, they offer roof sealing in Puerto Rico with high quality materials.
your roof sealed
Dr. Norberto Báez: The text explains who he is, what he does and how he helps his patients.
Dr. Norberto Baez
Extra tips to pass the Caveman Test
Write a compelling message. If customers believe in what you do, you will have more chances of selling to them. You can do this by sharing the experience of those who have bought from you.
Add a buy or action button, this gives your prospects the impetus to buy.
More verbs, fewer adjectives, a verb can help you affirm the point of need in your users, arouse their curiosity or denote your benefits more.