What is Live Shopping and how to use it for your brand
Posted: Thu Jan 23, 2025 5:17 am
Live Shopping is a sales trend that combines the use of live video, social media and e-commerce . In fact, even if the term is not entirely familiar to you, we are sure that you have witnessed some such event on TikTok, Instagram, Amazon, Twitch, YouTube or other social platforms.
But before we get into the noble art of selling online, we need to clarify several aspects: what is the definition of Live Shopping ? Where did this trend originate? When did it reach the peak of its development?
If you're wondering what Live Shopping is , we can define it as a chairman email lists digital sales and marketing strategy that uses live broadcasts or streaming on different platforms with the aim of letting the audience know about the benefits of a product or service. What are the main companies that use this technique? Mainly those related to retail marketing : fashion stores, shoe stores, shopping centers, etc.
This method allows for an optimal level of interaction with the audience, offering a direct relationship between the person who sells and the person who buys, with the aim of increasing sales in real time .
At this point, you might be wondering if all this effort is worth it. In reality, the repercussions of a good web usability strategy go far beyond improved readability or a cleaner visual appearance. Some of the measurable objectives that it has a direct impact on are the following:
Improved SEO positioning.
Increased web traffic.
Reducing bounce rate.
Increased duration of visits.
Increase in repeat visits.
Improving conversion rates and lead generation strategies.
And, consequently, an increase in the number of clients.
Now that you know what web usability is, how you can optimize it , and what consequences it can have for your business, we encourage you to take the next step. Think about your website visitors and consider how you can improve their user experience.
If you need help, at Bannister Global we have experts who can plan and execute conversion and lead generation strategies to improve the performance of your website and make a real impact on your business.
But before we get into the noble art of selling online, we need to clarify several aspects: what is the definition of Live Shopping ? Where did this trend originate? When did it reach the peak of its development?
If you're wondering what Live Shopping is , we can define it as a chairman email lists digital sales and marketing strategy that uses live broadcasts or streaming on different platforms with the aim of letting the audience know about the benefits of a product or service. What are the main companies that use this technique? Mainly those related to retail marketing : fashion stores, shoe stores, shopping centers, etc.
This method allows for an optimal level of interaction with the audience, offering a direct relationship between the person who sells and the person who buys, with the aim of increasing sales in real time .
At this point, you might be wondering if all this effort is worth it. In reality, the repercussions of a good web usability strategy go far beyond improved readability or a cleaner visual appearance. Some of the measurable objectives that it has a direct impact on are the following:
Improved SEO positioning.
Increased web traffic.
Reducing bounce rate.
Increased duration of visits.
Increase in repeat visits.
Improving conversion rates and lead generation strategies.
And, consequently, an increase in the number of clients.
Now that you know what web usability is, how you can optimize it , and what consequences it can have for your business, we encourage you to take the next step. Think about your website visitors and consider how you can improve their user experience.
If you need help, at Bannister Global we have experts who can plan and execute conversion and lead generation strategies to improve the performance of your website and make a real impact on your business.