Don't sleep on title tags

[Ehsanuls55]

Your tag is the title of your article. It determines whether your content is clicked on in the SERPs. Don't neglect it.

A good exercise to practice is to write at least 10 different variations of your title tag before settling on one. That's what the best writers do: For an extreme example, bestselling author James Clear went the extra mile and brainstormed 400 titles for his book.

You don't have to do 400, about 10 will do. Beyond that, here are three ways to improve your title tags:

Use power words: These words lead to a feeling of being exclusive, captivating and novel, these trigger a positive or negative emotional response. Using one or two of these in your title tags can make them more compelling, for example, 7 benefits of running -> 7 life-changing benefits of running.

Add parentheses: Parentheses make your title tag stronger by adding them, it’s the icing chief vice president marketing officer email list on the cake. Something like this: 7 Benefits of Running (Backed by Science).

Include the year in your title: Some queries require fresh results, so if you’re targeting a keyword like “best wireless headphones,” searchers will want to see results that were updated this year. To communicate freshness, add the current year to your title.

12. Add “open loops”
“Why was the scene cut? Is Oh Ill-nam dead? What happened?” you think to yourself, sobbing. The next thing you know, it’s 5 a.m. and you’ve just finished watching the entire Squid Game series.

For years, television producers and screenwriters have used a method to get you hooked on their shows. This technique is known as “open loops.”

Essentially, they'll set up a plot element in an earlier episode to pique your curiosity. Then, intentionally, they won't resolve it until a few episodes later.

This leaves you wanting more. You'll crave the sweet release, the closure of the loop. You'll desperately wait for new episodes and watch them immediately when they're released.

This technique isn’t limited to just TV shows. You can apply it to your own content, too. Here’s an example: In Tim Ferris’ post on how to lose weight, he says he’s done it a few times, but he doesn’t get into the “how” right away. Instead, he goes on to tell a story first, so you have to keep reading to figure it out. Eventually, he figures it out.

Remember: you must always close the loop. Otherwise, you will destroy the trust your readers place in you.

13. Establish proof and credibility in your SEO writing
Scott Adams, most famous for his work “Dilbert,” writes in “Win ​​Bigly”:

“Persuasion is stronger when the messenger is credible.”

People want to learn how to b-boy from a Red Bull BC One finalist. They want to learn how to finish an obstacle course from a Toughest Mudder competitor. And they want to learn how to lift from a real strength and conditioning coach.

One way to make sure your content persuades, inspires trust, or gets someone involved is to establish proof that you know what you're talking about. That you're an authority and an expert. Because when you're trustworthy and reputable, people will give credence to your words and believe what you say.

There is also an SEO benefit, specifically for EAT. EAT stands for Expertise, Authoritativeness, and Trustworthiness. It’s what Google’s human quality evaluators use to assess the quality of search results. While it’s not a direct ranking factor, improving EAT is important for many queries.

What does this mean for your content? It means that whenever possible, you should make sure to show the reader your authority, expertise, and credibility. These elements can help you demonstrate this: