Put the customer at the center The satisfaction survey

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It can also be used as a sales strategy to get more clients, and include the comments as testimonials. It is really worth using the survey as a tool to listen to the consumer and improve services. Good practices that will make your satisfaction survey a success At this point, you are probably wondering what the best satisfaction survey model is . In this section, I share with you the points you should take into account to successfully launch a service satisfaction survey. will be one more interaction that the customer will have with your company, so it should also be a pleasant experience and one that the customer leaves with a good impression.



It is important that the customer feels usa phone number list that the feedback they give will be truly listened to. Airbnb 's way of conducting satisfaction surveys is a very good example. Some of the user feedback remains public, which helps others when looking for holiday accommodation. In the tourism sector, for example, reviews from other customers have a great weight in sales. Design a simple survey You should think carefully about the wording of the questions to be asked, but not only that, you should also pay attention to more indirect questions such as when, where and how you do your survey.



All of these factors will affect the results and the quality of the information you obtain. I advise you that the survey be: Simple and quick to answer. Not very intrusive. That it does not require a great effort on the part of the client when completing it. Immediate or close to the service (if too much time passes, the client may no longer remember important issues). Facilitates the collection of information For subsequent data analysis, it is very practical to use those means that most facilitate data collection and classification: mobile, tablet, email, internet and telephone.