A golden opportunity for brands with a young audience

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Marketing on Twitch is an under-explored niche, so it's a golden opportunity to tap into an audience that can't be reached through other channels . Its low ad saturation translates into a golden opportunity to increase brand awareness. On the other hand, the reluctance that YouTube had to overcome regarding branded content has never existed on Twitch; streamers are very receptive to sponsorship offers and have a fantastic ability to integrate advertising into their content.

In addition, the youth of the audience comes hand in chief vice president marketing officer email list hand with its generational audiovisual language, one that we know is very effective because it is the same one used by TikTok. But, unlike the latter platform, Twitch has the advantage that its formats are based on the television classics that brands are already more than familiar with .

In short, Twitch may not fit into your company's current marketing plan, but losing sight of it is a mistake, because in a few years it can enter the advertising landscape with a devastating force. Evaluating your brand's entry into the world of Twitch is common sense, because it is exploiting a potential that the mainstream is not taking advantage of right now. If you want to open a window to a young audience, this is your option.

What might be your barriers? Well, it's uncharted territory, you're not versed in the generational language that the platform demands, you don't know how to integrate your product with Twitch content... If these are questions that hold you back when it comes to launching into Twitch, don't despair, at Bannister Global we will be happy to help you realize your vision.