How to sell on Facebook?

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If you want to know how to sell on Facebook , it's because your business needs to promote itself on Facebook to sell its products or services. As you know, Facebook opens the door to an endless number of target audiences that you can segment and attack through appropriate segmentation, either through organic management of your profiles or through advertising campaigns on Facebook Ads.

The promotion of businesses, companies and the sale of all types of products and services through online platforms have undeniably become, for a decade now, the main means of attracting new customers and expanding into new horizons.

It is undeniable because every day there are more sales and purchases that users outlook email database make in online stores and on social networks, or at least they carry out the online search and make the purchase offline, as for example in the case of restaurants or local businesses.

For some, it may seem a bit complicated to offer and actually sell a product through social media, and the most frequently asked questions immediately arise: is it possible to sell on social media? How can you sell on social media? How much does it cost? Is it profitable?

The answer is yes, you just need to establish an effective strategy and specific methods that help you define a social media plan, so that you can not only sell, but do so profitably.

To explain it to you, the best way to do it is to use the most useful social network of all for selling any product, Facebook. Also, keep in mind that Facebook shares an advertising platform with Instagram, so with just a few clicks you can also promote yourself on Instagram at the same time. Below, we will tell you how to sell on Facebook.

Create a Facebook page to sell
The first thing to understand is that in order to attract more customers to your business, it will be much more convenient to create a business page on Facebook instead of offering what you sell on a regular personal profile. First, because a personal profile is limited to having only 5 thousand friends, and logically you will want the number of customers in your store to be unlimited.

Furthermore, this is a requirement of Facebook, users must create a personal profile and companies and celebrities must create pages. It is important that you comply with this, otherwise they could penalize you and delete your profile or pages.

Another great reason to promote your business on a Facebook page is the fact that with a page you will have access to a series of extremely useful tools to manage your business. Among the advantages of these tools are the possibility of keeping statistics on your page traffic, as well as all kinds of incidents, visits, segmentation of your audience, etc. In addition, if you have a Facebook page you will have the possibility of creating advertising campaigns on Facebook Ads.

Create an advertising account in Business Manager
After creating your page, you will likely need to invest in Facebook Ads in order to sell your products or services on Facebook. Without advertising, you limit the reach of your posts to only the followers who follow your account. With advertising, the reach of your posts can be expanded to the target audience you want to segment who do not yet know your brand or follow it. This is essential if you want your social media strategy to be profitable because it will allow you to reach users who do not yet know your business or your value proposition.

To do this, it will be essential to create an advertising account in Business Manager, as it is the only way to implement advertising campaigns, create different types of ads and use the pixel resource to track the most popular activities among users on your website.

On the other hand, you will have more options to manage your campaigns, you will be able to set spending limits, manage several pages from the same Business Manager account, etc. After completing this important step of creating your Business Manager account, the most important thing will be to associate it with your Facebook pages.