Many companies still don't understand the true meaning of digital marketing . They often invest very little, work on only a few channels and don't use a strategy that really yields results. And, as they don't see any return, they end up cutting back on their investment.
This raises the question of whether digital marketing really helps increase sales for the company. The answer is YES.
When invested in the right way, with a well-planned strategy, digital marketing is worth the investment — because it increases brand visibility. This makes it easier for the sales team to work on sales and increase revenue.
It is important to understand that digital marketing is a set of actions. So it is not enough to have a cool website and forget about social media.
Or have a well-designed Instagram account if your audience is on YouTube. Or make posts if your ideal client chooses your suppliers based on their expertise shown in live streams and webinars.
But these are just examples, because there are several tools available in digital marketing — whether your company is B2B (business to business) or B2C (business to consumer).
The important thing is to have a personalized strategy , created by professionals, especially for your business profile.
So it’s not worth “borrowing” from another company, or even trying to adapt a B2C plan to B2B, because the customer journey is very different.
Content
1. So is it really worth investing in Digital Marketing?
1.1. Results may not be quick, but they are solid
2. Which digital marketing channels need to be worked on?
2.1. Is there a minimum amount to invest in digital marketing?
3. How to maintain customer interest with Digital Marketing
3.1. Be present on social media
3.2. But go beyond social media
3.3. And how do you know where to invest?
So is it really worth investing in Digital Marketing?
So is it worth investing in digital marketing?Of course! Digital marketing is increasingly present in companies. Therefore, the longer this investment is postponed, the greater the chances that a competitor will take a good share of your market.
Because the number of companies that not only invest, but increase their investment in digital marketing every year , is increasing.
Just take a look at the study “Digital Marketing in Latin America: Customer experience as the center of business strategy in 2022”.
Conducted by NTT DATA and “MIT Technology Review” with digital marketing managers and directors (48%), communications coordinators and commercial directors in Brazil, Mexico, Argentina, Chile, Colombia and Peru, the study provides very illustrative figures:
The main goals of companies that invest in digital marketing are (in this order): converting or capturing customers , retaining and building customer loyalty, and improving brand awareness; that is, brand recognition and the way it is remembered;
90% of Latin American companies morocco whatsapp data already have a defined marketing strategy;
10% allocate more than 60% of the marketing department's investment to digital marketing;
70% of the companies interviewed said they had increased their investment throughout 2021;
10% of companies expect to increase it to over 85% in the future.