Did you know that not having a marketing plan means practically disappearing from the market, sucked in by the competition that uses daily strategies to win over the target audience?
After all, imagine that there are already 155.7 million Brazilians connected, according to the National Household Sample Survey (Pnad) released in October 2022. It is an audience that no company can afford to ignore.
On the other hand, the Think With Google survey shows that 48% of users use search engines as their first source of research. Another 33% search directly on official websites and 26% search for products and services with the help of mobile apps.
On the other hand, those who work in the B2B (business to business) model know that decision-makers in companies are more rational and analytical than end consumers. Therefore, B2B digital marketing strategies need to be differentiated and very well-designed to accurately guide the entire purchasing journey.
So, not having a marketing department in the company is definitely not an option. However, creating your own marketing department is not easy.
It is necessary to recruit, select and hire specialized nigeria whatsapp data professionals and still bear all the expenses of an entire team working tirelessly on strategies and metrics. This, in addition to refresher courses, of course, because the internet is always changing.
The solution, then, is to hire an agency that already has all of this ready, because the costs are spread across the clients. So, in effect, you gain a marketing department that is already fully formed, focused on creating fully customized strategies for your business, but outside of your company.
What does a marketing agency do?
A digital marketing agency has a very broad scope of activity and carries out a variety of activities to boost business. Basically, the idea is to ensure more assertive communication so that the company can better communicate with its target audience.
To achieve this, there is a whole intelligence that guides a vast planning of actions, such as:
Target audience research and analysis - identification of ideal customers to discover the best way to communicate with them: language, most used digital channels, main demands, solutions sought, times spent most on the internet, preferred content formats , etc.;
Strategic planning - Based on this information, an entire strategy of actions is created that includes various concepts, techniques and tools, such as paid media and spontaneous media, website creation and optimization, etc.
Objectives - There are several possible objectives that will require different actions, shorter and more objective, or longer and more solid. Thus, planning includes several fronts of work in marketing .
Content creation - These are different forms of messages created according to the chosen channel, the type of media, etc. Thus, they can be posts for social networks and blogs, videos, stories, institutional posts, posts for third parties, advertisements, etc.
Advantages of hiring a marketing agency | Click here and find out more | Labra
SEO Optimization - Choosing keywords is very important to increase visibility and place content in the first results of search engines. The Search Engine Optimization ( SEO ) technique can be applied to various technical and content tools .