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Key elements include: Emotional triggers. Research shows that emotions play a crucial role in decision making. For example, using joy, nostalgia, or surprise in advertising helps brands be memorable. Neuroimaging: Techniques such as functional magnetic resonance imaging (fMRI) or electroencephalography (EEG) can measure the brain's response to stimuli to understand what attracts attention or interests. The principle of cognitive load.

brain overload. For example, laconic advertising list of indonesia whatsapp phone numbers slogans are better remembered than complex texts. Anchoring effect. People make decisions based on the first information they see. Example: a discount of "was 5,000 ₽, now 3,000 ₽" makes the new price more attractive. Examples from business Coca-Cola. Emotional campaigns with an emphasis on happiness and unity.

Amazon: Recommendation algorithms use behavioral data to predict customer preferences. IKEA: Stores are designed to guide customers through the entire product range, encouraging impulse purchases. Historical context The term appeared in the early 2000s, when neurotechnologies began to be actively used to study consumer behavior. An important role was played by Giorgio Tsaldari, who proposed the concept of integrating neuroscience into marketing.