After-sales is the subsequent stage of the sales process that aims to retain the customer after purchasing an item, so that the company continues to offer them value, generating financial gains from the marketing of a brand.
The consumer journey continues, even after a purchase has been made, as the customer may still face problems with the apartment balcony net , such as defects or damage upon receipt.
For brands that intend to keep customers close, this journey must be monitored and after-sales is not just limited to good service, but a strategy to make the customer remember the brand.
sales-1The importance of after-sales service
After-sales service is important to improve customer relationships, making them more serious, so that the process of closing a sale is easier and faster. This well-established and long-lasting relationship prevents the customer from looking for competitors.
It is also important throughout the entire process of paraguay whatsapp data acquiring glass panels for stores , attracting and converting customers so that they start to trust the company and buy products and services more often.
Therefore, it is necessary to invest, for example, in a trained and specialized team in after-sales service, so that they can use different marketing strategies, thus attracting many more customers.
Benefits of quality after-sales service
graphIf the main objective of after-sales is to retain customers, the relationship between the company and the consumer must be the best possible, with the customer service team being extremely responsible for this process.
A structured, high-quality after-sales service brings many benefits to a uniform laundry , for example, in terms of retaining customers and making them loyal customers. Some other benefits of after-sales service are:
Increase the repurchase of products or services;
Reduction in customer turnover rate (churn);
Improve a brand's reputation;
Make customers loyal advocates of a brand;
Reduce costs in the sales process;
Collect customer feedback on products or services.
With after-sales, the repurchase rate of products and services is much higher, meaning an increase in profits for the company.
Studies show that loyal customers, with after-sales service, buy around 10% more than new consumers, increasing profits from the sale of snack kits for children's parties .
With after-sales service, there is a reduction in the customer turnover rate, especially if business is conducted from business to business (B2B), preventing the cancellation of orders or the abandonment of products in the shopping cart.