Share irrelevant but close-to-heart issues…emotions count

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There are times when the best leads come from the most unexpected places that have little or nothing to do with the business itself.

Many companies share stories completely unrelated to their business and still get great exposure for their brands, securing potential customers in the long term.

7. Create an easy-to-answer questionnaire
Believe it or not, quizzes are powerful tools for generating leads because they are highly relevant and immediately tap into users' emotions to engage them in a broader conversation.

You may have seen some of these polls on Twitter and the interesting compliance directors email list thing is that they not only generate a lot of responses, but also a lot of discussion.

Twitter questionnaire or polls

This way, you can leverage quizzes to entice people to sign up for your email form.

To accomplish this, you need to create a questionnaire that relates to your target audience. Then, ask for their email when you've gotten their response and send them something in return as a thank you for their time – a discount or a free post, for example.

8. Offer relevant content to attract your potential customers
In your pages' articles, integrate additional relevant content to attract your potential customers. Remember that your content is very good and is just waiting to be accessed by your website visitors, so that they can become customers.

By incorporating relevant lead generation forms or lead magnet articles, you offer your potential customers a free pass to valuable content and a direct entry into your brand.

9. Entrust your business to chatbots
Even if you have the best customer service team, you may lose some of your potential customers in the process because they call too late at night or the staff was serving other customers.

But don't worry! Technology offers you quick solutions to serve those impatient customers who like to connect with brands that give them easy and timely access. It's as simple as offering a live chat!

There is nothing that acts as a better sales assistant than a chatbot… chatbots easily interact with visitors in seconds, offering them content that might interest them or giving them information about the company, its products or services, taking them to the last step of the marketing funnel.