It stands out somewhat from the general typology of sites for commercial activities. Usually a blog is personal, but such a resource format can originally complement the image of a business in the service sector. It is designed to perform the following tasks:
Demonstrates your expertise. Create content that your clients need, be useful in your field and gain their appreciation, and when they need to find a professional, they will turn to you.
Generates organic traffic. If the articles are interesting, useful and written according to SEO text rules, then they will most likely get good coverage and bring users to your blog through search engines.
Ensures audience loyalty . Create zalo database useful content based on personal experience and advice, and then readers will be grateful to you, will start sharing their opinions with friends and recommending your products and services.
Large companies also actively use the blog format, a group of which can subsequently develop into an online publication. For example, T-Zh (an online magazine of Tinkoff Bank) or Skyeng Magazine (a web resource of the Skyeng English language school).
Online magazine of Tinkoff Bank
Advantages:
Forms a positive image of the company.
Attracts the attention of influencers and their audience.
A good format for launching new products that will unobtrusively convey information about them to users.
Flaws:
Large time investment. High-quality content that will be interesting to the audience is not written in one day.
Online store
An indispensable tool for companies engaged in retail sales. Online stores are now popular with large chains selling electronics and equipment, such as M-Video, Eldorado and DNS. They transfer customers online, offering better prices and additional bonuses when ordering through the site.
An online store is designed not only to represent a company on the market, but also to fully conduct trade, having both a warehouse of goods and a convenient platform for sales at hand. To develop such a site, first of all, you need to think through the logical chains along which the entire process will go.
Online store
Advantages:
Expanding the geography of sales. An online store can provide sales throughout Russia, it is enough to organize prompt delivery of goods to all cities.
Savings on the costs of renting workspaces and organizing the work of retail outlets.
Work 24 hours a day without the participation of human resources.
The ability to quickly change information, including working with price elasticity.
Flaws:
High costs – creating an online store will cost several times more than creating a regular website.
Buyer objections: complicated process of returning goods to another city, inability to see the product before purchasing.