How to use Snapchat advertising
Posted: Thu Jan 23, 2025 6:15 am
What do you achieve and who do you reach with Snapchat advertising?
Advertising on Snapchat can be very attractive, especially for a younger target group and companies with a modern image. On Snapchat, content is played quickly and in succession, so although advertising messages reach individual users immediately, advertising on Snapchat has certain special features. The ads are seamlessly integrated into the overall content of the platform and can be optimally adapted to the desired target group. Many of the possible advertising methods are interactive and offer users a certain added value. However, this advertising is not suitable for all companies.
Whether or not it makes sense to add Snapchat to your overall marketing strategy depends on a number of factors. In addition to the aforementioned, the audience, the most important factor is the advertising format . While Snap pharmacy email database ads that appear as videos in between regular content are very easy to produce, the Lenses format is not. It is considerably more expensive, and must also be created by Snapchat or one of its partners, which often increases the budget of small and medium-sized businesses . In the following article, we introduce you to the different formats, give you an overview of costs and targeting options , and offer you a step-by-step guide to Snapchat advertising.
What ad formats are there?
The first paid ad for the mobile app was published in 2014. Since then, Snapchat has been developing other advertising methods, in addition to video advertising, that businesses can use to advertise or promote specific products on Snapchat. Broadly speaking, there are currently six different types of ads , some of which differ significantly from advertising on other social networks such as Instagram, Facebook, and YouTube:
Snap Ads : Snap Ads are ads (usually videos or animations) that occupy the entire screen of the mobile device. They appear between snaps (images and videos) from other channels and are always displayed vertically, just like the rest of the content in the app. In addition to the typical advertising video, a snap ad can contain interactive elements. This way, users can, for example, swipe and see more information about the advertised product or the option to download an app.
Advertising on Snapchat can be very attractive, especially for a younger target group and companies with a modern image. On Snapchat, content is played quickly and in succession, so although advertising messages reach individual users immediately, advertising on Snapchat has certain special features. The ads are seamlessly integrated into the overall content of the platform and can be optimally adapted to the desired target group. Many of the possible advertising methods are interactive and offer users a certain added value. However, this advertising is not suitable for all companies.
Whether or not it makes sense to add Snapchat to your overall marketing strategy depends on a number of factors. In addition to the aforementioned, the audience, the most important factor is the advertising format . While Snap pharmacy email database ads that appear as videos in between regular content are very easy to produce, the Lenses format is not. It is considerably more expensive, and must also be created by Snapchat or one of its partners, which often increases the budget of small and medium-sized businesses . In the following article, we introduce you to the different formats, give you an overview of costs and targeting options , and offer you a step-by-step guide to Snapchat advertising.
What ad formats are there?
The first paid ad for the mobile app was published in 2014. Since then, Snapchat has been developing other advertising methods, in addition to video advertising, that businesses can use to advertise or promote specific products on Snapchat. Broadly speaking, there are currently six different types of ads , some of which differ significantly from advertising on other social networks such as Instagram, Facebook, and YouTube:
Snap Ads : Snap Ads are ads (usually videos or animations) that occupy the entire screen of the mobile device. They appear between snaps (images and videos) from other channels and are always displayed vertically, just like the rest of the content in the app. In addition to the typical advertising video, a snap ad can contain interactive elements. This way, users can, for example, swipe and see more information about the advertised product or the option to download an app.