What are the challenges of SMS marketing?
Posted: Thu Jan 23, 2025 6:17 am
Although SMS marketing is a method that can be worthwhile, you should also think about the possible obstacles and difficulties in advance. These include:
Principle of voluntary inclusion or opt-in
SMS marketing is only permitted on the opt-in principle. This means that recipients must explicitly agree in advance to receive advertising SMS. If they give their consent, you can include them in your list. The possibility of revoking physical therapist email database consent must also be provided.
Length
An SMS can contain a maximum of 160 characters. While brevity may seem like a positive aspect of SMS marketing, in reality it is not so easy to accommodate all the relevant information and include a link in an attractive way. Proper planning is even more necessary.
Costs
This also applies to the associated costs. Firstly, sending an SMS is more expensive than sending an email, for example. Secondly, you need to offer your customers added value so that they actually click on a shared link. Whether it's a discount promotion, a giveaway or another incentive, calculate the costs involved in advance so that your SMS marketing strategy is successful and profitable.
Scope
The recipient list for SMS marketing is usually much smaller than with other methods. The bounce rate is also high in comparison. Although these disadvantages are offset by the high level of interaction, they should be taken into account.
Strategy
Due to the higher costs and direct transmission, it is particularly important to develop a well-thought-out strategy for SMS marketing. It is best to send an SMS only occasionally and make sure that its content is relevant to the target group. This increases the chances of success.
Principle of voluntary inclusion or opt-in
SMS marketing is only permitted on the opt-in principle. This means that recipients must explicitly agree in advance to receive advertising SMS. If they give their consent, you can include them in your list. The possibility of revoking physical therapist email database consent must also be provided.
Length
An SMS can contain a maximum of 160 characters. While brevity may seem like a positive aspect of SMS marketing, in reality it is not so easy to accommodate all the relevant information and include a link in an attractive way. Proper planning is even more necessary.
Costs
This also applies to the associated costs. Firstly, sending an SMS is more expensive than sending an email, for example. Secondly, you need to offer your customers added value so that they actually click on a shared link. Whether it's a discount promotion, a giveaway or another incentive, calculate the costs involved in advance so that your SMS marketing strategy is successful and profitable.
Scope
The recipient list for SMS marketing is usually much smaller than with other methods. The bounce rate is also high in comparison. Although these disadvantages are offset by the high level of interaction, they should be taken into account.
Strategy
Due to the higher costs and direct transmission, it is particularly important to develop a well-thought-out strategy for SMS marketing. It is best to send an SMS only occasionally and make sure that its content is relevant to the target group. This increases the chances of success.