What is the purchasing cycle?
Posted: Thu Jan 23, 2025 6:18 am
The purchasing cycle is the process that a user goes through from the moment they discover that they have a problem or need until they find and buy something that solves or satisfies it. This cycle can be measured both offline and online, but the truth is that, in the latter, knowing and understanding the phases that a buyer goes through is much simpler.
One of the great advantages that an online business has is hungary phone number list we can analyze in detail each step that the user takes from the moment they enter the website or view a type of online publication until they click on “buy.” So much so that if we correctly record the path that they take until the moment they think “should I buy it?”, we are sure to increase the chances of selling.
Put this way, it seems like something simple, but there is a world behind the consumer’s purchase decision.
What is the purchase cycle or conversion funnel?
The buying cycle process is often represented graphically in the form of a funnel, and this is why we also often refer to it as a conversion funnel. Represented in the form of an inverted pyramid, at each step we find each of the phases of the buying cycle, which can culminate in the final purchase or conversion (which, instead of the traditional purchase of a product, could be the subscription to a certain service).
Thus, while in the widest part of the funnel are all those interested in the product (or who could be), in the narrowest part of it are those who end up buying the product or contracting the service.
In turn, the buying cycle is known in English as the buyer's journey, hence we must also consider the importance of building a buyer persona that helps us better understand the behavior and habits of the potential customers we are targeting (and who we are interested in targeting). This point is essential for creating the Customer Journey Map, that is, the content guide that we will have to create to accompany the user with the appropriate information based on the phase of the cycle in which they are and lead them towards the final conversion.
And there are many factors at play in order to win over the consumer!
But what interests us here is to know in more detail each of the phases that make up the purchase cycle and, in this way, offer the customer what they want at the most appropriate time and place.
One of the great advantages that an online business has is hungary phone number list we can analyze in detail each step that the user takes from the moment they enter the website or view a type of online publication until they click on “buy.” So much so that if we correctly record the path that they take until the moment they think “should I buy it?”, we are sure to increase the chances of selling.
Put this way, it seems like something simple, but there is a world behind the consumer’s purchase decision.
What is the purchase cycle or conversion funnel?
The buying cycle process is often represented graphically in the form of a funnel, and this is why we also often refer to it as a conversion funnel. Represented in the form of an inverted pyramid, at each step we find each of the phases of the buying cycle, which can culminate in the final purchase or conversion (which, instead of the traditional purchase of a product, could be the subscription to a certain service).
Thus, while in the widest part of the funnel are all those interested in the product (or who could be), in the narrowest part of it are those who end up buying the product or contracting the service.
In turn, the buying cycle is known in English as the buyer's journey, hence we must also consider the importance of building a buyer persona that helps us better understand the behavior and habits of the potential customers we are targeting (and who we are interested in targeting). This point is essential for creating the Customer Journey Map, that is, the content guide that we will have to create to accompany the user with the appropriate information based on the phase of the cycle in which they are and lead them towards the final conversion.
And there are many factors at play in order to win over the consumer!
But what interests us here is to know in more detail each of the phases that make up the purchase cycle and, in this way, offer the customer what they want at the most appropriate time and place.