First, it is crucial to understand that these indicators are within our control and can only be used based on past data or actions, i.e. analyzing and measuring what has already been done. Some examples include the number of calls, the number of diagnostic meetings, proposal submissions, negotiation meetings, among others.
Examples: # of calls, # of diagnostic meetings, # of proposal submissions, # of negotiation meetings, etc.
Leading Indicators
So the result will depend on what has been done in the lagging indicators.
Examples: # of sales, # of opportunities generated, # of qualified leads generated, # of lost customers, etc.
Now, after understanding these two general groups, let's get more specific, listing the indicators and how to calculate them.
We have 3 categories of KPIs for the sales area:
Income (and results) indicators
They will be based on the income generated from the sales kazakhstan whatsapp resource operation that will allow you to create budgets; among these we have:
Sales revenue: shows the sales result for a given period (quarter, for example) in monetary terms. You can even break this down by category or product type.
MRR (Monthly Recurring Revenue): Here, its acronym in English, monthly recurring revenue, is the fixed income that occurs on a recurring basis every month.
MRR: Average revenue per customer X Total number of customers
Average ticket: indicates the average income per customer of the total sales income.
Average Ticket = Total sales in $ / Number of customers
CAC (Customer Acquisition Cost): is the economic sum of all efforts (including marketing) up to the moment of closing the purchase.
CAC = Marketing Investments + Sales Investments / Customers gained
LTV (customer lifetime value): its acronym in English, lifetime value, is an estimate of the total time that a customer has been buying and is shown in the net value that a customer has left us over time.
LTV = Average Spending x Acquisition Recurrence x Customer Lifetime