Options to Purchase Content
Posted: Sun Dec 22, 2024 8:56 am
This will make the process of integrating texts easier, especially if you use multiple writers. This way, it won't seem like some posts belong to another blog or don't match your previous writings.
Select Keywords and Define Extension
It is important to define the length of each post. We recommend that it be no less than 1000 words. Google values long texts, between 1500 and 2000 words.
Select the keywords you want to be associated with your text. This will depend on the topic, but there are always some constants depending on the sector in which your company operates.
Make clear which keywords cannot be missing and depending on the length of the post, the writer will know how many times to integrate them into the text.
Provide information about your company
Whoever is in charge of writing content for your brand or company must necessarily know it.
[Tweet “Whoever is in charge of writing content for your brand or company must necessarily know it”]
Take time to put together a brief where you explain what your business does, the market sector in which it operates, the benefits it offers, products or services, success stories, mission, vision and values.
The editor must be very clear about all these points to know what inputs he has, in terms of the company's strengths, to captivate and seduce the reader.
In-house editors
If you have the ability to have a content team at home, this may be the most obvious choice for your content production.
However, there are several advantages and disadvantages that you should take into account. Among the positive points of this modality are: a greater capacity for organization and identification with the company.
Among the disadvantages: higher costs , it can be difficult to organize a team area code philippines mobile within the company if you have never done it before and it is less certain that you will be able to have specialists in all areas.
Freelance Writers
This is usually a common option. We place an ad on social networks such as LinkedIn or specialized groups looking for talent and sooner or later a profile appears that fits our needs.
Although they are not always a failure, sometimes it is difficult to corroborate the experience or resume of the candidates, and we can end up with poor content.
The advantages of this modality include: low costs and, since it is a single person, communication is direct, so they can respond more quickly to your requirements.
If you decide to work this way, try to get references from other clients who recommend the writer's services. If it's someone recommended by an acquaintance, even better.
Content Marketing Agency
There are agencies or platforms dedicated to creating content for different purposes, depending on the nature of the company.
Select Keywords and Define Extension
It is important to define the length of each post. We recommend that it be no less than 1000 words. Google values long texts, between 1500 and 2000 words.
Select the keywords you want to be associated with your text. This will depend on the topic, but there are always some constants depending on the sector in which your company operates.
Make clear which keywords cannot be missing and depending on the length of the post, the writer will know how many times to integrate them into the text.
Provide information about your company
Whoever is in charge of writing content for your brand or company must necessarily know it.
[Tweet “Whoever is in charge of writing content for your brand or company must necessarily know it”]
Take time to put together a brief where you explain what your business does, the market sector in which it operates, the benefits it offers, products or services, success stories, mission, vision and values.
The editor must be very clear about all these points to know what inputs he has, in terms of the company's strengths, to captivate and seduce the reader.
In-house editors
If you have the ability to have a content team at home, this may be the most obvious choice for your content production.
However, there are several advantages and disadvantages that you should take into account. Among the positive points of this modality are: a greater capacity for organization and identification with the company.
Among the disadvantages: higher costs , it can be difficult to organize a team area code philippines mobile within the company if you have never done it before and it is less certain that you will be able to have specialists in all areas.
Freelance Writers
This is usually a common option. We place an ad on social networks such as LinkedIn or specialized groups looking for talent and sooner or later a profile appears that fits our needs.
Although they are not always a failure, sometimes it is difficult to corroborate the experience or resume of the candidates, and we can end up with poor content.
The advantages of this modality include: low costs and, since it is a single person, communication is direct, so they can respond more quickly to your requirements.
If you decide to work this way, try to get references from other clients who recommend the writer's services. If it's someone recommended by an acquaintance, even better.
Content Marketing Agency
There are agencies or platforms dedicated to creating content for different purposes, depending on the nature of the company.