Types of Business Development Strategies

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Considering the main types of business development strategies helps to assess their advantages and limitations, as well as choose the most effective way to achieve your goals.

Grocery
Aimed at planning the company's activities, types list of us cell phone numbers of products offered and sales volumes. This type of strategy is associated with developing a product line and creating a product matrix.

Grocery

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The product development program includes:

list of company products;

statement of the share of each type of product and service in the total volume;

description of sales markets for each product;

formation of an incoming flow of products (from suppliers, own production or production at third-party facilities);

description of service providers (those involved in logistics, technical support, service - partners, contractors, freelancers or full-time employees).

Financial strategy
Aims to describe the economics of business, including:

need for funding;

sources of security (investments, loans, sales profits);

sources of income;

cost items;

methods of managing the company's economic resources.

A business's financial strategy demonstrates ways to achieve its goals (for example, increasing profitability or efficiency).

Marketing Strategy
Describes a program aimed at attracting customers and increasing sales profits. Marketing strategy is developed based on research into the market niche, product, and business processes of the company. It includes:

competitive advantages of each product;

brand positioning;

types and segments of target audience;

description of target market niches;

list of promotion options;

ways to increase conversion.

The marketing strategy of a business is built taking into account the company's financial policy and is closely linked to sales plans.