“Content curation” is a technique that consists of searching, collecting, filtering and selecting the most relevant information found on the Internet (social networks, blogs, websites, etc.) to later distribute it to our audience.
In other words, selecting content that adds value to our community. This task is usually done by the content curator.
What is Content Curator?
A “content curator” is a professional who researches and compiles lebanon phone number list that exists on the Internet every day and selects the most relevant and valuable content on his or her topic.
Benefits of content curation
Some of the advantages that this strategy brings us are:
A very good technique to find ideas to create our content.
Helps improve web positioning through quality content.
It helps give visibility to our brand.
Increase the number of followers.
To reduce “infoxication” (information intoxication).
Improve our brand's image and online reputation.
7 Essential Steps for Optimal Content Curation
Content curation has a series of phases that we must follow to perform this technique correctly:
1) Identify the needs of our audience
Before we start looking for content, we must first identify what our followers' needs are and what they consider useful content.
2) Search for information on the Internet
When we know what we want to find, it is easier to identify that information. To do this, we will use search engines, social networks, websites, and aggregators to find all the content that we consider to be of interest to the audience.
3) Perform a filtration
Once the content has been selected, it is important to carry out filtering processes to rule out less valid options. To do this, it is very important to read the content carefully.
4) Organize the information
After filtering the content, we must organize it and save it with its sources in our own repository system.
5) Reinvent the content
One of the most important steps, as we must create fresh content with our own touch. We must think of new titles, new content options, a different structure, etc.
What is Content Curation?
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