IBM offers benchmarking report for Email Marketing, SMS and Push
Posted: Sun Dec 22, 2024 8:59 am
One of the most important pillars of Digital Marketing concerns metrics. Parameters for analyzing paid media performance, measuring an email marketing action, SMS- based stimuli , etc., studying these indicators is very important for the decision-making process.
Benchmark comparison
One of the basic points to start this analysis stage are the dreaded market benchmarks. Click rate, deliverability rates, hard bounce , CTR ( click through rate ) these are just some examples of indexes that qualify the efforts of a Marketing department at the end of the day.
But where can you find these updated comparisons? It's always a headache, isn't it? With this in mind, IBM conducted a study on benchmark metrics that considered not only the variables of each region, but also the segments by industry.
Marketing Benchmark Report
The diagnosis is divided into 3 pillars:
Email Marketing
Mobile (Push & SMS)
Methodology/Glossary and sources
The content is complete and within the e-mail marketing front it includes everything from phone number list philippines averages for more basic indicators (such as the aforementioned CTR) to more complex information about churn (rotation), even taking into account commemorative dates.
It is a rich reference material that, more than just comparative data, manages to show the importance of channels such as email marketing, for example. In addition to this topic, the study also addresses mobile , this time detailing concepts about Push and SMS , in addition to having interesting information looking at a multichannel vision .
The mobile channel is another source of leads that is also growing , registering a rate of 31.37% , in addition to showing a very interesting fact: only 5.85% use email via desktop.
The data is full of insights into behavior and consumption patterns that will certainly enrich your department's discussions. The last section of the document explains the study with the aim of showing the research methodology that underpinned the content and also includes a very educational glossary explaining the metrics that are covered throughout the e-book.
Benchmark comparison
One of the basic points to start this analysis stage are the dreaded market benchmarks. Click rate, deliverability rates, hard bounce , CTR ( click through rate ) these are just some examples of indexes that qualify the efforts of a Marketing department at the end of the day.
But where can you find these updated comparisons? It's always a headache, isn't it? With this in mind, IBM conducted a study on benchmark metrics that considered not only the variables of each region, but also the segments by industry.
Marketing Benchmark Report
The diagnosis is divided into 3 pillars:
Email Marketing
Mobile (Push & SMS)
Methodology/Glossary and sources
The content is complete and within the e-mail marketing front it includes everything from phone number list philippines averages for more basic indicators (such as the aforementioned CTR) to more complex information about churn (rotation), even taking into account commemorative dates.
It is a rich reference material that, more than just comparative data, manages to show the importance of channels such as email marketing, for example. In addition to this topic, the study also addresses mobile , this time detailing concepts about Push and SMS , in addition to having interesting information looking at a multichannel vision .
The mobile channel is another source of leads that is also growing , registering a rate of 31.37% , in addition to showing a very interesting fact: only 5.85% use email via desktop.
The data is full of insights into behavior and consumption patterns that will certainly enrich your department's discussions. The last section of the document explains the study with the aim of showing the research methodology that underpinned the content and also includes a very educational glossary explaining the metrics that are covered throughout the e-book.