Vertical content: design content for smartphone screens

[tongfkymm44]

As a general rule, all content for social media should be designed with mobile viewing in mind. Therefore, the vertical format should be prioritized ; this way, users do not have to rotate their smartphones when consuming the content.

Although the vertical format for small screens can be a challenge at first , it is worth knowing how to use it and take advantage of all its possibilities. Many companies, such as Starbucks, use the format to take advantage of products (in this case the Starbucks cup) for which the vertical presentation suits them like a glove.

Screenshot of a Starbucks TikTok post
Memes: a popular communication tool in the digital age
Memes have stood the test of time, as they remain one of the social media trends of 2025. These images with added text have long been an essential part of internet culture. In fact, many of the images that make up memes professors edu email database are internationally famous. For example, there are many memes featuring Kermit the Frog from Sesame Street .

Memes, like GIFs , are a digital communication tool that allows us to react creatively to a current event, a criticism, a situation, etc. Although they may have a critical intention, they are often used simply as entertainment content.

Screenshot of a Google search for “Kermit the Frog” memes
Social gaming: online games for social networks
Another social media trend for 2025 is related to the gaming sector. Social gaming refers to browser-based video games offered on platforms such as Facebook and Facebook alternatives . Depending on the game, users can compete against their friends or play together.

The most popular games that can be accessed on Facebook are, for example:

BINGO Blitz
Angry Birds Friends
Candy Crush Saga
FarmVille 2
Screenshot of the Facebook page for Candy Crush Saga
Artificial intelligence: effects and content created by machines
Among the trends in social media, we cannot fail to mention the elements of artificial intelligence . The significant development that artificial intelligence (AI) has experienced has also been reflected in social media.

TikTok's popular green screen effect is a clear example of this. It allows you to use, for example, an image, video or text as a background over which the content you want to share is superimposed.