What has changed in digital?

[sumaiyakhatun26]

Now it is important to convey your social mission, company position, support for Ukraine or the economy. Branded content should be transformed into socially meaningful content that reflects the company's overall position and its support for current events.

Read also: How to adapt SMM trends in turbulent times

How has fan content changed?
Fan content, which was popular before the war, has also transformed. The desire for iran consumer email list positivity is gradually returning, although classic jokes are giving way to jokes with social overtones. Now, supportive messages and affirmations are relevant, which add an emotional connection with the audience.

The phrase "How are you?" takes on a new meaning during times of anxiety — it's a manifestation of care, love, and support. Such content is not aimed at direct advertising, but creates an emotional connection with your audience.

Interactive is back
Interactive elements, contests, and quizzes that were banned in the first months of the war are now becoming relevant again. The audience misses lightness and positive emotions, so interactive content is already starting to work. It helps to reconnect with users and adds positive notes to brand communication.