Using different channels increases physician interest and engagement
Posted: Thu Jan 23, 2025 7:54 am
Omnichannel approaches not only increase engagement, but also influence physicians’ prescribing habits. Through regular digital communication, a pharmaceutical company can more effectively communicate new product information and change physician behavior.
An important aspect is building a comprehensive communication strategy that covers netherlands consumer email list all stages of interaction with each doctor. Automation and prescribed scripts are relevant in this process, which help create a personalized approach to each specialist.
Multichannel or Omnichannel?
The difference between multichannel and omnichannel approaches lies in the level of integration and thoughtfulness of interaction with customers. Multichannel implies the presence of several communication channels through which the pharmaceutical company can contact the doctor. This approach was used in the initial stages at Servier, when the channels existed independently of each other and interaction with the doctor was carried out through separate channels.
An important aspect is building a comprehensive communication strategy that covers netherlands consumer email list all stages of interaction with each doctor. Automation and prescribed scripts are relevant in this process, which help create a personalized approach to each specialist.
Multichannel or Omnichannel?
The difference between multichannel and omnichannel approaches lies in the level of integration and thoughtfulness of interaction with customers. Multichannel implies the presence of several communication channels through which the pharmaceutical company can contact the doctor. This approach was used in the initial stages at Servier, when the channels existed independently of each other and interaction with the doctor was carried out through separate channels.