Marketing Indicators in 15 Formulas: A Practical Guide with Examples

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Learn these formulas with examples of key marketing indicators and discover the metrics that will help you make smarter and more successful decisions.


Since we were in preschool or school we have been evaluated, even more so at university and at work, of course! Whether it is good, average or bad, those are grades.

As you know, we must always analyze and evaluate a process, a fact, a plan. We must know how effective it was and, through what? Metrics, indicators, that is our topic today.

Data is a powerful weapon for decision making, and in this case for marketing and sales teams.

What you will learn in this blog has to do with the different hong kong whatsapp resource Marketing indicators and some real examples.

Let's start with full energy!

What are marketing metrics and why are they important?
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In the field of digital marketing , indicators can become an aid to optimize the plan in progress or the strategies established in the sales or marketing area .

The indicators or values ​​to be studied in marketing are those that evaluate the performance of a strategy under the proposed objectives.

Tip: Keep in mind that the same indicators are not used for a business with online sales as for one with a physical store.

In the world of data and values, marketing indicators can be measured , focusing on revenue, sales, user acquisition channels. An infinite number of processes that can be evaluated.

Some features…

Essential : This should not be missing from your marketing plan. If the results are not measured, it is very difficult to know what worked and what didn't.

Necessary : ​​Believe it or not, indicators are essential in marketing analysis and reports .

Dynamic : there is a wide variety of indicators, which guarantees security and support when displaying them.

Interpretability : Indicators should be easy to understand and clear.

Chronological : each indicator complies with a specific time cycle, which supports and compares the results in a certain period.

Analytical : diagnose whether or not the strategy you implemented is contributing to your company from an analytical perspective.

Data : quantitative or qualitative; can be part of the indicator analysis process during a marketing plan.

The timely: providing an efficient result at the precise moment under the goals and activities of the strategy.

Recursive : when indicating whether or not the marketing plan was effective.

They evaluate: they analyze the tasks developed through marketing strategies.

S elect: choose the best indicators according to the established objectives.

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