How to create successful copywriting for e-commerce sites?
Posted: Sun Dec 22, 2024 9:05 am
Words are an element of persuasion and are essential in e-commerce, hence copywriting for e-commerce.
I guess you've read it a million times: it's the texts that sell on the Internet.
And it's true, language sells and sells a lot.
Therefore, I think it is pertinent to point out copywriting (in general) and copywriting for e-commerce, in particular, as an important discipline in any online medium that aims to sell a product or service.
To convince you further, I will give you a fact.
Well-written product sheets convert 30-100% more than poorly written ones.
In this post I am going to give you an overview italy phone number of what copywriting is and how it can be applied particularly in e-commerce to improve your sales.
Before we start: some copywriting rules
If you're going to start taking your writing more seriously, there's one thing you need to know: it's not enough to know how to write, the key is knowing how to write.
The world of communication is oversaturated (the famous infoxication ), that is why it is crucial to write messages that stand out from the rest, messages that transmit.
That is, not being like everyone else (you are a genius, you will think).
And yes, copywriting has some rules and principles that must be taken into account to optimize the impact on the user.
This book: "Influence: The Psychology of Persuasion" is the bible for copywriters.
It is actually a classic book, published by Robert Cialdini in 1984, which you should read to understand how persuasion and seduction work.
While it is true that the human brain is unpredictable and capricious, it is also, apparently, systematic.
The brain is governed by principles common to all human beings.
I guess you've read it a million times: it's the texts that sell on the Internet.
And it's true, language sells and sells a lot.
Therefore, I think it is pertinent to point out copywriting (in general) and copywriting for e-commerce, in particular, as an important discipline in any online medium that aims to sell a product or service.
To convince you further, I will give you a fact.
Well-written product sheets convert 30-100% more than poorly written ones.
In this post I am going to give you an overview italy phone number of what copywriting is and how it can be applied particularly in e-commerce to improve your sales.
Before we start: some copywriting rules
If you're going to start taking your writing more seriously, there's one thing you need to know: it's not enough to know how to write, the key is knowing how to write.
The world of communication is oversaturated (the famous infoxication ), that is why it is crucial to write messages that stand out from the rest, messages that transmit.
That is, not being like everyone else (you are a genius, you will think).
And yes, copywriting has some rules and principles that must be taken into account to optimize the impact on the user.
This book: "Influence: The Psychology of Persuasion" is the bible for copywriters.
It is actually a classic book, published by Robert Cialdini in 1984, which you should read to understand how persuasion and seduction work.
While it is true that the human brain is unpredictable and capricious, it is also, apparently, systematic.
The brain is governed by principles common to all human beings.