Step 3: Budgeting As we said before,
Posted: Sun Dec 22, 2024 9:05 am
Step 3: Budgeting
As we said before, you don’t need a big budget to be successful with social media advertising. In fact, you can start with as little as $5 a day.
When you’re starting with a small budget, you want to focus on your top of funnel audience, as they’re cheaper to get in front of. You’re not asking for a sale or a click, you’re simply getting them to see your brand and engage with you.
Once you move on from that stage, you’ll start to look at things b2b email lists poland like cost-per-click (CPC), meaning how much are you willing to spend for someone to click on your ad. Or, Cost-per-thousand (CPM) views. While budgeting for big social media campaigns can get complicated, it all comes down to a simple question:
“Ask yourself, am I willing to spend this money on this specific goal? It all comes down to what you’re willing to spend your money on and what are your goals going into social media advertising so that $100 or $1000 isn’t going to waste.”
It doesn’t matter what the budget is as long as what you’re actually paying for is paying off in the long run.
Step 4: Copy & Visuals
Finally, it’s time to put your actual ad together.
For this, Peters says there are just 4 elements you need to include:
What do you want your ad to say? As in, what emotion do you want your audience to feel when they see your ad? Do you want to shock them, delight them, intrigue them?
How do you want your ad to look? Is it video? A stock image? Just text? What colors are you going to use? Is it on brand?
What action do you want your audience to take? Where should they go after seeing your ad? To a landing page or blog post? Entice them with a freebie like I’ve done with my blogging books and blogging courses or consider pitching them on an eBook you wrote.
Where do you want your ad to be placed? Is this an ad for mobile users or desktop users? Is it in their news feed or somewhere else?
If you want to dig deeper, there are some great courses on this, such as Facebook Ads & Facebook Marketing Mastery Guide or How to Create a Killer Instagram Ad in a Few Minutes.
As we said before, you don’t need a big budget to be successful with social media advertising. In fact, you can start with as little as $5 a day.
When you’re starting with a small budget, you want to focus on your top of funnel audience, as they’re cheaper to get in front of. You’re not asking for a sale or a click, you’re simply getting them to see your brand and engage with you.
Once you move on from that stage, you’ll start to look at things b2b email lists poland like cost-per-click (CPC), meaning how much are you willing to spend for someone to click on your ad. Or, Cost-per-thousand (CPM) views. While budgeting for big social media campaigns can get complicated, it all comes down to a simple question:
“Ask yourself, am I willing to spend this money on this specific goal? It all comes down to what you’re willing to spend your money on and what are your goals going into social media advertising so that $100 or $1000 isn’t going to waste.”
It doesn’t matter what the budget is as long as what you’re actually paying for is paying off in the long run.
Step 4: Copy & Visuals
Finally, it’s time to put your actual ad together.
For this, Peters says there are just 4 elements you need to include:
What do you want your ad to say? As in, what emotion do you want your audience to feel when they see your ad? Do you want to shock them, delight them, intrigue them?
How do you want your ad to look? Is it video? A stock image? Just text? What colors are you going to use? Is it on brand?
What action do you want your audience to take? Where should they go after seeing your ad? To a landing page or blog post? Entice them with a freebie like I’ve done with my blogging books and blogging courses or consider pitching them on an eBook you wrote.
Where do you want your ad to be placed? Is this an ad for mobile users or desktop users? Is it in their news feed or somewhere else?
If you want to dig deeper, there are some great courses on this, such as Facebook Ads & Facebook Marketing Mastery Guide or How to Create a Killer Instagram Ad in a Few Minutes.