Enter one year, sell another, and every end of November awaits this opportunity. Black Friday appeared in the United States, the day after the Acción de Gracias vacancies. It closed with the objective of strengthening end-of-year sales, and there was only a long time before Brazil also joined this important and very strong initiative in minority trade.
But if on the other hand, you, Expert and mechanic technician, wait finland phone number list closing to enjoy the end of year promotions, if you know that you can also be an important ally for your business. Yes, you can take advantage of Black Friday to offer discounts on your taller services and earn more money this time of year.
And so that Black Friday is really profitable for your mechanic or rectifier workshop, in today's RIO article, we have separated some tips that can help you make the best use of this close, generating sales and business opportunities. Shall we go?
Prepare for increased demand
Take care of safety, many people enjoy this season of the year and the good prices to give a general in the vehicle, ya see in the part of the engine or in the aesthetics of the vehicle. But so that you can satisfy this demand, prepare your workshop.
One tip is to evaluate your infrastructure and equipment to receive more customers than usual. Think about strategies that make sense for your reality, such as hiring temporary professionals or extending your opening hours a little. The important thing is to be able to serve your entire audience with excellence and quality in your work.
If your taller still doesn't work with the programming system, this is another tip you can follow. After all, in addition to organizing the work routine, we offer additional convenience to the customer and the balance point gives us a great opportunity to retain them.
Plan your Black Friday discounts
Everyone wants a discount, but as an entrepreneur, you need to evaluate it calmly so that the value of the offer does not harm your business. Firstly, evaluate if the discounts will actually bring more customers and gains to your tally.
In the meantime, take into account all the variables that make up your business, such as operations, repair time, the number of professionals and, mainly, the increase in demand.
Another important question is not offering conditions or fantasy prices that do not generate attraction. Your customers are looking for real discounts, so only with a Black Friday campaign can you offer real offers, even if they are for some service options.
Share your discounts on social media
There is no point in giving unmissable conditions to the client without disclosing them. Put some effort into publicizing your discounts. But remember: many customers need time to plan to take the car to the garage. Therefore, it is essential that you promote your Black Friday with a certain amount of advance notice.
Therefore, you have more time to prepare all your structure and equipment, and on the other hand your client has more peace of mind to program the service and enjoy your discounts. Communicate through social networks, digital channels, WhatsApp broadcast lists, among others. If you have business partners, then you will be better.
The important thing is to reveal the largest number of people, especially those who are from your region – who are the most qualified potential customers. It's worth seeking out professionals in the digital marketing field to help with this. If you are interested in the topic, take the opportunity to consult our other article that addresses this topic .
Supply your stock of items and products
If, in addition to automotive services, your workshop or rectifier also sells automobile parts, engine components, among other products, it is very important to prepare your stock.
When there are discounts on products, be aware that sales are likely to increase and you must be prepared so that this opportunity does not harm your stock. As we said before, plan. If you expect a greater demand for goods, then when preparing for Black Friday, keep this point in mind too.
Learn how to increase the earnings of your mechanic workshop on Black Friday
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