User Experience Focused Marketing
Posted: Thu Jan 23, 2025 8:52 am
User Experience ( UX) is the set of perceptions that a person has when using a product or service. UX is closely linked to usability, interface, design and sensory aspects; but it is not limited to these. Convenience, ease, attraction, enchantment and connection are some important concepts for building a good user experience!
5 pillars of user experience
– Aesthetics: aesthetics are certainly not the most important element of the user experience, but they are an important “calling card”. What does this mean? Well, the first impression is what will give an idea of what the rest of the experience will be like. Therefore, an attractive interface already strengthens the user’s confidence that navigation will be good.
– Usability: usability is fundamental and complements aesthetics. In other words, the visual aspect is not only beautiful, but also functional! Usability defines the ease and efficiency with which users can navigate the website or application. The better and more intuitive it is, the greater the likelihood that your persona will be satisfied.
– Information Architecture (IA): This refers to how bulgaria whatsapp data information is organized on a page. Good IA puts the most important information front and center and directs users’ attention to the right places. This is what leads to conversions.
– Interaction flows: it’s like a map of the different paths that the user will take when using your product. This way, the person will always know where they are and what the next steps are that they can take while browsing.
– Content: essential for a good user experience. When used well, content provides useful instructions and information that help to further enrich the user experience. Think of an institutional website that has all the other pillars, but lacks relevant content. The user will probably abandon the page because they won’t find what they need.
Relationship between user experience and marketing
With high competition, companies have realized that user satisfaction is not something that should be prioritized only when the user makes the decision to consume the product or service, but rather from the beginning of their relationship with the brand, when they are still getting to know it.
5 pillars of user experience
– Aesthetics: aesthetics are certainly not the most important element of the user experience, but they are an important “calling card”. What does this mean? Well, the first impression is what will give an idea of what the rest of the experience will be like. Therefore, an attractive interface already strengthens the user’s confidence that navigation will be good.
– Usability: usability is fundamental and complements aesthetics. In other words, the visual aspect is not only beautiful, but also functional! Usability defines the ease and efficiency with which users can navigate the website or application. The better and more intuitive it is, the greater the likelihood that your persona will be satisfied.
– Information Architecture (IA): This refers to how bulgaria whatsapp data information is organized on a page. Good IA puts the most important information front and center and directs users’ attention to the right places. This is what leads to conversions.
– Interaction flows: it’s like a map of the different paths that the user will take when using your product. This way, the person will always know where they are and what the next steps are that they can take while browsing.
– Content: essential for a good user experience. When used well, content provides useful instructions and information that help to further enrich the user experience. Think of an institutional website that has all the other pillars, but lacks relevant content. The user will probably abandon the page because they won’t find what they need.
Relationship between user experience and marketing
With high competition, companies have realized that user satisfaction is not something that should be prioritized only when the user makes the decision to consume the product or service, but rather from the beginning of their relationship with the brand, when they are still getting to know it.